30 Years of Advice on Digital Marketing and UX Best Practice
Advice on user experience,conversion optimisation and digital leadership from UX veteran Paul Boag
The Latest
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Project Planning Based on Appetite
We can avoid project scope creep by using the concept of “appetite.” This focuses on time and budget instead of scope when defining projects.
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Success Lies in Mastering the Fundamentals Like Consistency
Explore the essence of web app design: Consistency. Uncover how it elevates UX, speeds development, and ensures seamless transitions across devices.
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Understanding the Underestimated Complexity of User Experience Design
I’ve realized how different web apps are from traditional websites. They require an approach and come with unique challenges.
Get advice on
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Content Strategy
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- Why say no to the madness of content migration
- 10 Steps to Compelling Website Content Creation
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Development
- Why you should want to be a user experience developer
- Designing with data and incremental development
- Why performance is the best way to improve the user experience
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Digital Marketing
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- Calls to Action: 15 Techniques for Improvement, With Examples
- How to Design a Landing Page in 7 Steps
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Digital Strategy
- Digital Transformation: A Comprehensive Introduction
- Minimum viable product (MVP). What is it and why should you care?
- Customer Journey Mapping: Your Definitive Guide
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Inclusive Design
- Accessibility is Not What You Think
- Accessibility advice for businesses
- How to Fix the Devastating Impact of Cognitive Load on Your Site
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Interface Design
- How to adopt an iterative approach to UI design
- Conversion Rate Optimization: A How-To Guide for Better Results
- Logic isn’t enough. Design for the way users think
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User Experience
- My Complete Guide: How to ensure user experience is a priority for your company
- Run Card Sorting Online with this Easy 9 Step How-to Guide
- How to Get Started With Usability Testing
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Working in Digital
- How to Grow a Successful Web Design Business With 10 Lessons
- How to Get Web Design Clients Without Wasting Time
- The 8 worst things you can do to try and convince somebody
My Courses
Improving Site Conversion
Encourage users to take action on your website without using manipulative techniques that undermine trust.
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Finding More and Better Clients
End your worries about finding new clients. Build a marketing strategy that generates leads while leaving time for work.
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Mastering the Design Process
Avoid pitfalls like difficult stakeholders, scope creep, and iteration hell with a robust design process.
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My Books
UX Revolution
Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you.
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Click!
If you believe that we shouldn’t trick users with dark patterns, then this book is for you. A practical handbook on how to increase conversion and drive sales sustainably without alienating users with shady tricks along the way.
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Digital Adaptation
Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to success in the digital economy.
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Available Services
If you need help in any of the following areas, please feel free to get in touch.