Advice on Every Area of Digital and User Experience
Cannot find the answers you are looking for? Drop me an email and I will do my best to help.
Start here
If this is your first time on my site, I recommend you begin with the posts below.
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What Is the Best Digital Marketing Strategy?
The best digital marketing strategy is one that focuses on providing value to the consumer, not on promoting a product or service.
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Digital Transformation: A Comprehensive Introduction
Digital transformation has become crucial to business success, and yet many misunderstand what it involves. In this post, I seek to answer some of the most frequent and important questions surrounding the topic.
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My Complete Guide: How to ensure user experience is a priority for your company
As user experience professionals we want the companies for whom we work to be more user centric. But building a user-centric culture is hard. This guide will get you started.
Get advice on
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Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
- How to get users involved in creating better content
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- How to Design a Landing Page in 7 Steps
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Development
Ideas and thoughts on how development has a significant impact on the user experience through everything from security to performance.
- How to squeeze the most from your images
- Why you should want to be a user experience developer
- Designing with data and incremental development
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Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- Calls to Action: 15 Techniques for Improvement, With Examples
- What Is the Best Digital Marketing Strategy?
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Digital Strategy
A look at the business strategy, governance and culture that drives a company's approach to their digital strategy and ultimately the user experience.
- Customer Journey Mapping: Your Definitive Guide
- So you want to write a digital strategy?
- 10 mistakes that are ruining the success of your digital projects
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How To Guides
Want to know how to run a 5-second test or create a high converting landing page? These concise how-to guides will point you in the right direction.
- How to Improve Site Stickiness Now in 7 illustrated Steps
- How to Design a Landing Page in 7 Steps
- How to Test Design Direction in 8 Steps
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Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
- Stop Talking About Accessibility. Start Talking About Inclusive Design.
- Accessibility is Not What You Think
- Accessibility advice for businesses
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Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
- How to Fix the Devastating Impact of Cognitive Load on Your Site
- Is your site as mobile friendly as you think?
- Logic isn’t enough. Design for the way users think
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User Experience
Advice on how to improve the user's experience beyond the edge of the screen. Where user interface design stops, UX continues.
- Newsletter Signup Strategies: A How-To Guide With Examples
- Why performance is the best way to improve the user experience
- Why you should want to be a user experience developer
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Working in Digital
Thoughts and advice on a career in digital. From opinions about the direction of the sector to tips to improve your skill set.
- How to start your promising career in UX design
- How to take a vacation the right way as a Freelancer
- How to tell if you are a design snob
Also check out
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News
The most recent industry news combined with the latest updates about Boagworld.
- Helping Build the Future of Smashing Magazine
- How to give an amazing talk without the nerves
- It’s here! The User Experience Revolution has arrived.
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Reviews
Reviews and opinions on the latest apps, conference, services and books aimed at digital professionals.
- How to squeeze the most from your images
- Designing with data and incremental development
- The most important source of UX education you’ve never heard of