Blog Archive | Boagworld - Web & Digital Advice

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Blog Archive

If you are looking for something specific, try search. However if you are just looking around, then feel free to sample one of our picks from the past or select a category.

Picks from the past

Post categories

Accessibility (31)

Web accessibility is not just about catering to the needs of the disabled. It is about providing people with access to your online services whatever their situation, whether that be a disability, older technology or alternative device (such as a mobile phone). Making your site accessible is not only morally right, it will improve your search engine rankings and expose your message to a larger audience.

Featured: Ecommerce solutions fail their customers

We have recently discovered that the majority of ecommerce software solutions exclude users who have Javascript disabled. That is like turning away 1 in 20 customers.

Better UX (111)

A successful website has to be about more than pretty design or even fulfilling business objectives. A successful website has to meet the needs of users. Customer service and usability lies at the heart of differentiating yourself from the competition. However, a great user experience doesn't just meet user needs, it also nudges them in the right direction to ensure an outcome that benefits both the user and your business.

Featured: Email Addresses – More complicated than they look

Good user interface design is about attention to detail. Get those details wrong and you risk frustrating the user. Take the simple example of showing an email address on your website.


Classic shows (233)

The original Boagworld Podcast ran for over 200 episodes and was the first podcast on web design. Aimed at those who design, develop and run websites, it won many awards and grew rapidly from its humble beginnings in 2005. We reinvented the show in 2010 but the old episodes have been kept online and redefined as 'classic episodes'.

Featured: 216. Thanks for all the fish

This week on Boagworld: Chris Coyier talks CSS and more, we say goodbye to the boagworld podcast and ask what can you listen to now?


Content Strategy (89)

Your website doesn't matter. Neither does it matter what social network you use. What matters is what you say. It amazes me how organisations will spend thousands on a content management system or shiny new design, but fail to invest in their content. What point is there in having a great website if your message is poorly communicated? I desperately want to see everybody take web content more seriously.

Featured: Three vital factors to consider when creating a social network ecosystem

Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.


Design (152)

I began my career in the web as a designer and that is where my passion still lies. I write regularly on all aspects of user interface design from aesthetics to structure and flow. I write about design, not just for other designers but to make the design process more accessible to clients and help them understand exactly what goes into the process. I believe in a collaborative process of design where the designer works alongside developer and client to find the right solution.

Featured: Adobe introduce two new iPad apps but are they useful?

Adobe thinks it is time for us to create wireframes and collages on our iPads, but I am not so sure.

Development (102)

I am the first to admit I am not a developer. However, I am still interested in the development process and occasionally have something useful to say. I also know some amazing developers and try my best to get them to post here from time to time. With the web becoming ever more complex with more diverse devices and powerful applications, I can see my posts to this section becoming more frequent.

Featured: Is this the beginning of the end for hand coding?

The next generation of web tools aren’t just aspiring to replace Photoshop and Fireworks. They appear to be keen to replace the need for hand coding HTML and CSS too.


Digital Strategy (189)

Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a web strategy. It needs to outline how exactly the web can help. Establishing these goals and working out the best strategy for achieving them has become the primary focus of my job.

Featured: 10 ways the web is more than a marketing channel

The web is often dismissed as just another marketing channel. In reality It is so much more and can transform your business.


Marketing (83)

It is no longer enough for an organisations 'web strategy' to only consist of having a website. The web is an incredible marketing tool but in order for it to work at its most effective you need to use its many aspects from your corporate site to social media and SEO. I believe that online marketing is about building relationships with potential customers wherever they are and using all the online tools available to us.

Featured: The lessons I learnt doubling my mailing list subscribers

Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.

Mobile (71)

The web has changed. Where once we had a fair idea of how people accessed the web (via a desktop computer at home or in the office) now things are more challenging. With a plethora of devices from smartphones to internet enabled televisions, we do not know where, when or how people are going online. Mobile devices in particular have changed the landscape and we need to move with the times.

Featured: Do I need an app for that? The live event

Join me on Wednesday 28th November for a one hour presentation about dealing with mobile.

News (154)

One of the things I love most about the web is how fast everything changes. It is hard to keep up, but that is perfect for somebody like me who seems to suffer from ADD. There is always something new happening and that is exactly what I try to share in this category. If you want to stay up-to-date keep an eye on what I post here.

Featured: Come and work at Headscape

Headscape is looking to hire a junior consultant to join the team. If you are based in the UK, have good analytical skills, proven experience in the web and can write a decent document, we would love to hear from you.

Question & Answers (32)

Boagworld is not just my blog; its a community of designers, developers and website owners who support one another. One of the ways we do that is by answering each other questions. If you have a question about any aspect of the web or digital strategy, ask it here. Alternatively check out the existing questions and add your answer to the mix.

Featured: What concerns you about the web industry?

In our sector (the web industry), what one near-future prospect scares you the most?


Reviews (74)

If it's shiny and new then you can guarantee I will be playing with it. From new web apps to the latest hardware and software, I share those little discoveries that make a web users life easier. You will find something in this section whether you are a designer, developer or website owner.

Featured: Breaking conventions

Working with the Broads Authority has shown that it’s okay to break convention, as long as it is done with care and attention to detail.

Short Audio Tips (212)

As well as the weekly podcast, Paul releases regular audio tips. Normally only a few minutes long, these tips are ideal for inspiring you while you work. No matter whether you are a designer, developer or website owner, you will find something for you among these tips. You can subscribe via itunes or RSS.

Featured: Five effective techniques for encouraging website investment

As web professionals we know that websites require ongoing investment in order to keep them operating at peak efficiency. However, convincing clients of that can be challenging.


Talks (24)

One of the most enjoyable parts of my job is learning new things and then communicating that to others. I have been privileged enough to travel all over the world talking about every conceivable aspect of web design from accessibility to working with clients. In this section I bring together a small selection of those talks and make them available.

Featured: Stop obsessing over native mobile apps

What is your mobile strategy? Do you really need a native mobile app? In this presentation I talk you through your options.

Working in web (117)

Working as part of the web design community since 1994 has been a privilege. I love the web and I love the people I meet through it. This section is where I share something of my experiences as part of this community. Some of the posts are dully personal, but some talk more broadly about the challenges we face as web workers.

Featured: Want a job in web design? Become your own boss

If you want a job in web design there are two options. First, get a job working for somebody else. Second, set up on your own. But which is better?

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