Picks from the past
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.
You have made the decision to develop a mobile app. Good for you. But should you build a native app or a hybrid / web app?
Web accessibility is not just about catering to the needs of the disabled. It is about providing people with access to your online services whatever their situation, whether that be a disability, older technology or alternative device (such as a mobile phone). Making your site accessible is not only morally right, it will improve your search engine rankings and expose your message to a larger audience.
Featured: Ecommerce solutions fail their customers
A successful website has to be about more than pretty design or even fulfilling business objectives. A successful website has to meet the needs of users. Customer service and usability lies at the heart of differentiating yourself from the competition. However, a great user experience doesn't just meet user needs, it also nudges them in the right direction to ensure an outcome that benefits both the user and your business.
We all know that calls to action are a crucial component of any website. But knowing when to make those calls and when to remain silent is just as important.
The original Boagworld Podcast ran for over 200 episodes and was the first podcast on web design. Aimed at those who design, develop and run websites, it won many awards and grew rapidly from its humble beginnings in 2005. We reinvented the show in 2010 but the old episodes have been kept online and redefined as 'classic episodes'.
Featured: 216. Thanks for all the fish
This week on Boagworld: Chris Coyier talks CSS and more, we say goodbye to the boagworld podcast and ask what can you listen to now?
Your website doesn't matter. Neither does it matter what social network you use. What matters is what you say. It amazes me how organisations will spend thousands on a content management system or shiny new design, but fail to invest in their content. What point is there in having a great website if your message is poorly communicated? I desperately want to see everybody take web content more seriously.
Featured: You have no control over your content
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.
I began my career in the web as a designer and that is where my passion still lies. I write regularly on all aspects of user interface design from aesthetics to structure and flow. I write about design, not just for other designers but to make the design process more accessible to clients and help them understand exactly what goes into the process. I believe in a collaborative process of design where the designer works alongside developer and client to find the right solution.
Featured: Tough choices and prioritisation
Are you setting your site priorities or is your design doing it for you?
I am the first to admit I am not a developer. However, I am still interested in the development process and occasionally have something useful to say. I also know some amazing developers and try my best to get them to post here from time to time. With the web becoming ever more complex with more diverse devices and powerful applications, I can see my posts to this section becoming more frequent.
Increasingly the web design community is turning to responsive design, but where does that leave separate mobile websites? Are they a thing of the past?
Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a web strategy. It needs to outline how exactly the web can help. Establishing these goals and working out the best strategy for achieving them has become the primary focus of my job.
Featured: Taking responsibility
Web governance may not sound sexy but as Marcus explains it is a crucial part of your web strategy. Roadmaps are no good without a clear idea of who will implement them.
It is no longer enough for an organisations 'web strategy' to only consist of having a website. The web is an incredible marketing tool but in order for it to work at its most effective you need to use its many aspects from your corporate site to social media and SEO. I believe that online marketing is about building relationships with potential customers wherever they are and using all the online tools available to us.
Featured: Social Media – The clue is in the name
Is your organisation failing to grasp the most basic element of social media; to be social? This may well be the reason you are failing to engage users.
The web has changed. Where once we had a fair idea of how people accessed the web (via a desktop computer at home or in the office) now things are more challenging. With a plethora of devices from smartphones to internet enabled televisions, we do not know where, when or how people are going online. Mobile devices in particular have changed the landscape and we need to move with the times.
Featured: The whole web is confused by mobile
App, web app, native app, mobile site, mobile app, adaptive design, reactive design, responsive design. What!?!
There seems to be a lot of confusion out there. What do all of these seemingly interchangeable terms mean for me?
One of the things I love most about the web is how fast everything changes. It is hard to keep up, but that is perfect for somebody like me who seems to suffer from ADD. There is always something new happening and that is exactly what I try to share in this category. If you want to stay up-to-date keep an eye on what I post here.
Join me on Wednesday 28th November for a one hour presentation about dealing with mobile.
Boagworld is not just my blog; its a community of designers, developers and website owners who support one another. One of the ways we do that is by answering each other questions. If you have a question about any aspect of the web or digital strategy, ask it here. Alternatively check out the existing questions and add your answer to the mix.
Featured: Where to find offline inspiration
Where do you take inspiration from in the off-line world to ensure your designs are original and not just following a trend?
If it's shiny and new then you can guarantee I will be playing with it. From new web apps to the latest hardware and software, I share those little discoveries that make a web users life easier. You will find something in this section whether you are a designer, developer or website owner.
Featured: A life to inspire us all
Today is Father’s Day and so I wanted to introduce you to my dad. Before you stop reading and think this is not worth your attention, think again.
As well as the weekly podcast, Paul releases regular audio tips. Normally only a few minutes long, these tips are ideal for inspiring you while you work. No matter whether you are a designer, developer or website owner, you will find something for you among these tips. You can subscribe via itunes or RSS.
Featured: What do you look for in an employer?
Attracting and retaining good web staff is crucial for a successful digital strategy. What then do web professionals look for in a potential employer?
One of the most enjoyable parts of my job is learning new things and then communicating that to others. I have been privileged enough to travel all over the world talking about every conceivable aspect of web design from accessibility to working with clients. In this section I bring together a small selection of those talks and make them available.
Featured: Stop obsessing over native mobile apps
What is your mobile strategy? Do you really need a native mobile app? In this presentation I talk you through your options.
Working as part of the web design community since 1994 has been a privilege. I love the web and I love the people I meet through it. This section is where I share something of my experiences as part of this community. Some of the posts are dully personal, but some talk more broadly about the challenges we face as web workers.
With more and more sites relying on technologies and techniques that hamper accessibility, there seems to be a move away from universal accessibility. But should we accept this as inevitable?