Improving the experience of your users will take everybody in your organisation. They will have to become focused on customer service, change the ways they work and embrace digital tools. That means you will need a program of digital training and education designed to shift company culture.
I’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to make the session as useful as possible. Highly recommended. Alex Summer, John Greed Jewellery
But many people are reluctant to change. Even if they are willing, organisations can have engrained cultures that are hard to change. Also, most people in your company will not be digitally savvy, which creates more challenges.
They will need help, support and encouragement. That is where I come in.
We can change a culture and encourage people to embrace change through a program of education and digital training. Programs I have implemented for places such as St Andrews University, UCAS and VSO International. A program of education consisting of four key components.
Motivational presentations. If you can excite and enthuse people, they are much more open to change. That is why my first step is often to present to as many members of staff as possible. By passionately extolling the benefits of a user and digitally centric culture it is possible to gain goodwill. The goodwill needed to get people listening.
Digital training workshops. To change, people need knowledge and skills. That means they need training in areas like social media management, writing for the web and user-centric thinking. I have experience of providing workshops in these areas and more.
Self-learning digital training. Workshops are a great way to learn but not always practical. Online training material can supplement workshops. This can involve a site with best practice, organisational policy and an in-depth service manual. A manual such as the one provided by the Government Digital Service.
An ongoing comms strategy. Digital training and presentations are useful. But to ensure lasting change, I have discovered you need to drip feed best practice to employees on an ongoing basis. Through newsletters, blogs and other corporate channels we ensure that employees are always learning. That we remind them of the organisation’s new vision.
Below are some example workshops that have proved popular. I can customise these for your needs, or we can create something specifically for you from scratch.
- How to Convince Clients to Sign-Off
- Creating a superior customer experience
- A Practical Guide to Digital Transformation
- Building a culture of user experience design
- Become a Client Centric Agency
- Persuasive Design
- Delivering public sector digital services to connected citizens
This is by far from a comprehensive list. I have running digital training sessions on everything from writing to the web to usability testing. If it relates to the digital or user experience fields I can probably enthuse and educate people on it.
Different people learn in different ways. Also, some organisations face logistical challenges that we need to take into account. That is why I have developed a suite of different training approaches to suit most situations.
- In person training, where I run a workshop or presentation on site.
- An online training session that allows the largest possible audience to attend.
- Video training courses allow learners to progress through the content at their own pace and in their own time.
- Written training material is great for self learners and those who want to look back at what they’ve learned.
Often the best approach is to combine more than one format.
In person and online sessions are ideal for enthusing and exciting people. But they are not the best format for long-term impact. People tend to forget what they have learned, and so we must repeat sessions. That is also important as new people join the company.
Written material such as fact sheets, service manuals and training sites are better for self-learning. People can work through the material at their own pace and refer to it if they forget something. They lack the engagement of an in-person session, but video content can help with that.
I am experienced in producing video content that is inspirational, informative and professionally produced.
Many people like the idea of me doing some on-site training, but worry that distance will be a problem. It doesn’t have to be!
If the travel costs are prohibitive, consider a remote training session. Technology like GoToMeeting lets me present to people all over the world. Don’t let distance stop you from getting the help you need.
Paul is awesome. He has a great way of presenting ideas that make them fun and understandable. Even better he always drives at an opinion or point of view on a topic instead of just trying to be neutral. As a result you get real insights… Patrick McNeil
If this sounds of interest then get in touch. We can discuss the training you need, the budget you have available and tailor the perfect approach for your situation.