Boom / Bust web design | Boagworld - Web & Digital Advice

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Paul Boag Posted by: Paul Boag On Tuesday, 8th November, 2011

Boom / Bust web design

Do you redesign your website every couple of years? Find out why this could be creating real problems.

Digital Strategy:
The estimated time to read this article is less than a minute

For me the problem that many websites face can be summed up perfectly in this infographic Leigh¬†produced for my upcoming book¬†’Client Centric Web Design‘.

An image of the endless redesign cycle most websites go through.

Fortunately it doesn’t need to be this way. A while ago I explored this issue in a post called ‘site evolution‘, where I encouraged website owners to move to an ongoing program of development. This brings with it a large number of tangible benefits both to the users and business.

However, to make this approach work it also requires a fundamental shift in the way clients and designers work together. This is something I have touched on before in ‘A new client / designer relationship‘ and will be explored in-depth in my upcoming book.

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