Fortunately it doesn’t need to be this way. A while ago I explored this issue in a post called ‘site evolution‘, where I encouraged website owners to move to an ongoing program of development. This brings with it a large number of tangible benefits both to the users and business.
However, to make this approach work it also requires a fundamental shift in the way clients and designers work together. This is something I have touched on before in ‘A new client / designer relationship‘ and will be explored in-depth in my upcoming book.