Comments on: Do you really need a web design agency?

By: seo services

seo services — Tue, 20 Nov 2012 12:05:00 +0000

Awesome post.Well written.I enjoyed reading your article.Many Thanks for sharing.Keep sharing in future too. -seo services

By: 3D Animation

3D Animation — Fri, 19 Oct 2012 08:24:00 +0000

Really in today scenario a company which only provide web design and development service could not stay long time in competition, as now clients demand, amendments, maintenance, regularity in website and also high ranking of their website in search engines.

By: Afterburner App

Afterburner App — Mon, 10 Sep 2012 19:56:00 +0000

Follow up for sure. We talk to our clients about long term strategy and setting up mid and long range goals. You need to keep content fresh, and a good tech to fix usability issues should always be a business day or two away

By: Web Design Company

Web Design Company — Mon, 10 Sep 2012 06:37:00 +0000

Hi Paul,
I am totally agree with your points which are highlighted here. As we are web design company(http://www.cbil360.com/) – we totally know that – How fulfill the clients requirement for their business to grow for a long term?

Now, a days only designiong a beautiful website for any business – it’s not sufficient, along that we have to plan and execute web services in-order to success it online.

By: Paul Kent

Paul Kent — Fri, 07 Sep 2012 15:43:00 +0000

I do struggle to convince clients that a web site needs a longer term strategy in terms of periodic performance reviews, hosting considerations, server maintenance plus support for updating content (if it’s a content managed site).

They tend to have a fixed budget in their mind for a web site as if it were a product (rather than a service). After launch the site remains stagnant and neglected. This seems to be quite common (even in some bigger organisations) and there is some way to go in changing the mindset of a site owner.

Also if clients decide on any updates needed the web agency might be excluded from the in-house planning process. So the agency ends up getting a client wish list, a fixed budget and a deadline.

Yes, there are some great clients who want to buy into the bigger picture of a site but this is currently the exception rather than rule. It’s like saying I want to buy a shop on the high street but will only pay for the building itself and never change the contents.

By: Sarah

Sarah — Fri, 07 Sep 2012 15:19:00 +0000

I totally and completely agree. It can be difficult to show clients that what they really need isn’t so much “this one thing redesigned” or “that social media page set up”; it’s more about consistency and strategy. They figure it’s a one-time commitment on their part financially and time-wise, and I get them to slow down in the initial stages and look at the big picture. Unfortunately, that scares many clients with small budgets off, but they won’t end up being worthwhile long-term clients anyway, as I’ve learned. I’m repositioning my business as well so that it is more about strategy-building and less about “We build websites.”

By: Shannon Gallagher

Shannon Gallagher — Fri, 07 Sep 2012 13:31:00 +0000

I definitely agree with you – our agency (rtraction.com) prefers the term “Digital Agency” but they are one in the same.
Your website is a marketing tool, designers and developers can’t do it alone. Decisions about your website should be informed by research and strategy.
That being said, your bio still says that you are the co-founder of a “web design agency” :).

By: devolute

devolute — Fri, 07 Sep 2012 13:23:00 +0000

A ‘web design agency’ is just a ‘design agency’ plus a mid-00′s buzzword.

By: Guest

Guest — Fri, 07 Sep 2012 13:22:00 +0000

I definitely agree with you, we prefer to call our organization (rtraction.com) a digital agency, but it’s the idea is the same. A website is a marketing tool, designers and developers alone can’t do it.
That being said, your bio still says that you are the co-founder of a “web design agency” :)