Driving traffic vs. making the conversion | Boagworld - Web & Digital Advice

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Paul Boag Posted by: Paul Boag On Friday, 27th February, 2009

Driving traffic vs. making the conversion

Marketeers are obsessed with driving traffic to their sites. Web designers are interested only in nurturing those users until they complete a call to action. Who is right?

Digital Strategy:
The estimated time to read this article is less than a minute

Apologises for doing this as a video. I was just having real trouble writing this as a blog post. I will try and get it transcribed as soon as possible.

Apologises too for the lack of lip sync. It would appear that vimeo has done something weird to my video. :(

All in all not my best blog post!

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