Comments on: Success criteria

By: bgrggfe

bgrggfe — Sat, 26 May 2012 02:08:00 +0000

Worldwide more than $100 billion worth of counterfeit products, from Louis Vuitton Replica Handbags to Rolex watches, are sold every year. I have developed a great idea, which will allow shoppers to check the authenticity of the product by using their smartphone before they buy the Louis Vuitton Replica. It will add only a fraction of the cost of the product for the manufacturer, who will be more than happy to pay this little extra cost to protect their brand and increase their sales. However, I do not yet have a working prototype, which requires significant investment. I do not know how and who to approach for venture capital funding. I am so confident about the success of this idea that I feel like selling my house and investing in this technology. Your advice will be very much appreciated.

By: Paul Boag

Paul Boag — Tue, 31 Jan 2006 19:42:59 +0000

Hi Simon,
yeah that is a fair comment. Its very hard in these posts to cover every exception to the rule. Target audience can also make a difference. A younger audience will likely walk away from a site they cant use in disgust (so supporting my theory) but an older audience will try and muddle through (so undermining my comments).
As for the rotating banners on the Headscape site. These are done with ASP and are actually partially based on keyword searches people make on search engines. We are intending to add better tracking but have yet to do it (too much client work!)

By: Simon Griffiths

Simon Griffiths — Tue, 31 Jan 2006 13:06:29 +0000

I am not sure that I agree with your comment that the time/depth of the visit is an indication of success. In many cases it is, but certainly not all. We have actually made a lot of changes to our site to allow users to find the information they want quicker. This was because we found that a lot of clients had to hunt around to find the information they needed. Therefore our success criteria was actually reducing the time/depth of the visit rather than increasing it. Our end result is a happier customer and a much higher repeat user than we used to have.
BTW – I like the rotating banners on your site. How do you do that? Do you track these to see which has a better click through rate?
BTW2 – Please have a look at a new part of our site accessed via http://www.ausrackid.com. It is what I would describe as a web app built in flash. Please let me know what you think. We are doing a lot of tweaking at the moment so I would appreciate any comments.