The Benefits associated with calls to action | Boagworld - Web & Digital Advice

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Paul Boag Posted by: Paul Boag On Tuesday, 31st January, 2012

The Benefits associated with calls to action

Digital Strategy Short Audio Tips:
The estimated time to read this article is less than a minute
Play

It is not enough to create strong calls to action on your website. If the user doesn’t understand the benefits of completing that call to action they will ignore it.

Before you call a user to action, first clearly describe what they will receive in return.

Take Skype for example. Skype has a very clear call to action on its homepage (download). However, that action is associated with a strong reason to do so.

Skype Homepage

Look at your own website and ask yourself whether the benefits of completing a call to action are obvious.

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.

Comments

Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.