Comments on: The Benefits associated with calls to action http://boagworld.com/business-strategy/the-benefits-associated-with-calls-to-action/?utm_source=rss&utm_medium=rss&utm_campaign=the-benefits-associated-with-calls-to-action Advice on web design and digital strategy from Paul Boag Tue, 21 May 2013 11:50:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Joshua Lewis http://boagworld.com/business-strategy/the-benefits-associated-with-calls-to-action/#comment-9474 Joshua Lewis Thu, 09 Feb 2012 04:14:00 +0000 http://boagworld.com/?p=7351#comment-9474 I’d like to add that it can be valuable to present calls to action in pairs. This is particularly true when the primary action requires a fair amount of investment or commitment from the user. ‘Buy Now’ and ‘Contact us’ are common examples.

Including a second call to action with a lower commitment like ‘download the free demo’ or ‘subscribe to our newseltter’ can buy more time to converse with the user and more opportunities to convince them to take the main action.

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