Latest in Digital Strategy
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
For our organisations to truly embrace digital, everybody needs to understand what it can do for the business. You need to make that happen.
Does your company need a strong digital team or is that just isolating digital in yet another company silo?
Persuading management that your website needs ongoing investment is only half the battle. Now you need to make sure it generates a return.
Most companies can no longer manage the constant change coming at them. You have the skills to help, but are you willing to step up?
For many, user experience design is about creating interfaces that are easy for users to understand and navigate. However, this isn’t what lies at the heart of a good user experience.
Many companies pay lip service to user centric design, but the harsh truth is that without business transformation, most will fail to satisfy their users.
Most web teams have a huge bias toward technical staff, but is that actually sensible?
Many businesses rely on outside agencies to provide web services, but with the web becoming increasingly business critical, perhaps it is now time to bring some of that function in-house?
Why is it that some companies embrace and succeed in digital, while others fail?
Many of the so called strategies are less than useless at guiding the reality of running a web team. But what exactly should a digital strategy contain?
Why is it that everybody talks about the need for a digital strategy and yet so few organisations seem to have a concrete one in place? Does this mean they are nice in theory but unnecessary in practice?