Latest in Digital Strategy
Do not base your selection of web design agency on their location. Skills and relationship matter more.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
As web professionals we often look at the success of companies like Google and Amazon, believing that if we emulate them, we will share their success. That is an incorrect assumption.
Internal web teams should have a set of service standards within which they work. This ensures a quality of deliverable and provides an operational framework.
In the new digital economy, our traditional workplaces are becoming increasingly inappropriate.
Too often we blame our boss or client for failure. The truth is they are no more empowered than us. Ultimately the buck stops with us.
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
For our organisations to truly embrace digital, everybody needs to understand what it can do for the business. You need to make that happen.
Does your company need a strong digital team or is that just isolating digital in yet another company silo?
Persuading management that your website needs ongoing investment is only half the battle. Now you need to make sure it generates a return.
Most companies can no longer manage the constant change coming at them. You have the skills to help, but are you willing to step up?