Latest in Digital Strategy
As web professionals we love to complain that senior management don’t ‘get’ the web, but complaining achieves nothing. What can we practically do to tackle the senior management crisis?
In the next season of the podcast we explore the impact of the web on business, but is it really as significant as web professionals would claim?
One thing has become clear over the last decade – large web projects inevitably run over budget, move slowly and often fail to deliver. Fortunately new approaches are emerging that buck this trend.
Remote working is becoming an industry standard, especially among digital workers. However, many organisations are afraid of this departure from traditional working practices and are unsure how to manage it effectively.
With the explosion of the digital economy, the best digital professionals are much in demand and expensive. How then do you retain good staff and ensure you get the best return on investment?
Many organisation’s fear of making mistakes holds back their success in digital. Ironically the web is the perfect place for making mistakes and learning from them.
If I could fix one problem across the majority of the clients that I work with, it would be their inability to prioritise.
Working as part of an in-house web team can be a challenge. Much of the time is spent arguing with stakeholders about why something shouldn’t be done on the site. However, a few simple policies could help reduce this wasted time.
Increasingly organisations are recognising the need of a digital strategy, but few know what they should include or how they are created.
It is not enough for an effective digital strategy to outline how your organisation intends to approach digital. It has another role too.
Website management is not as simple as using traditional management techniques. The web is a unique medium and our processes need to adapt.
As organisations grapple with the issues surrounding digital, the number of web strategy documents is skyrocketing. Unfortunately all too often these documents are completely unrealistic in their approach.
It seems like every organisation is putting together an online strategy these days, but do they really need one and what is its role anyway?