Latest in Digital Strategy
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
For our organisations to truly embrace digital, everybody needs to understand what it can do for the business. You need to make that happen.
Why is it that some companies embrace and succeed in digital, while others fail?
Many of the so called strategies are less than useless at guiding the reality of running a web team. But what exactly should a digital strategy contain?
Why is it that everybody talks about the need for a digital strategy and yet so few organisations seem to have a concrete one in place? Does this mean they are nice in theory but unnecessary in practice?
As in-house web teams we like to moan about our organisations not getting digital. Perhaps its time we did something. But what?
For many companies, to be digitally effective means fundamental changes to the business. The question is whether this is possible without the buy-in of management?
When your competitive advantage increasingly depends on your digital offering, recruiting and retaining quality digital staff is essential.
The web is often dismissed as just another marketing channel. In reality It is so much more and can transform your business.
As web professionals we love to complain that senior management don’t ‘get’ the web, but complaining achieves nothing. What can we practically do to tackle the senior management crisis?
In the next season of the podcast we explore the impact of the web on business, but is it really as significant as web professionals would claim?
One thing has become clear over the last decade – large web projects inevitably run over budget, move slowly and often fail to deliver. Fortunately new approaches are emerging that buck this trend.