Latest in Digital Strategy
Who is ultimately responsible for your organisations website? Who has the vision, authority and passion? Without a website manager, your site will fail to achieve its potential.
Most organisations think in terms of web projects, but successful websites like GOV.UK are developed through ongoing iterative and agile development. How can we reconcile this difference in thinking?
For the longest time the web community has been heralding the arrival of mobile. Now that it has hit the mainstream and turned the industry upside down, what will the next evolution of the web be?
Many website owners have a “built it and you’re done” mentality towards their sites. But, a truly successful site relies on continual monitoring and iteration.
We have all experienced poor online customer support at some point in the past. But despite its prevalence this is not an easy problem to fix.
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Getting senior managers to sign-off on a strategic review of your web presence is tough, especially if it involves paying an outside contractor. To help with the process I have produced a guide for senior management.
Policies and procedures may not be the most exciting of topics, but they can help you get things done, avoid legal prosecution and prevent internal politics.
I know I am boring you all with my posts on web governance and strategy, but am I wasting my breath?
We like to moan about how our boss doesn’t get the importance and potential of the web, but what are we going to do about it?
Web governance may not sound sexy but as Marcus explains it is a crucial part of your web strategy. Roadmaps are no good without a clear idea of who will implement them.
How do you decided what project to do next in your web strategy? Is your approach an ad-hoc one based on knee jerk reactions? If so you need a roadmap.