Web strategy archive

Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a web strategy. It needs to outline how exactly the web can help. Establishing these goals and working out the best strategy for achieving them has become the primary focus of my job.

Web strategy: The inscrutable subject of paying for your site

There is something wrong in the world of web design. Nobody discusses payment methods. Surely there are better approaches than those currently available.

Mobile: The whole web is confused by mobile

App, web app, native app, mobile site, mobile app, adaptive design, reactive design, responsive design. What!?!
There seems to be a lot of confusion out there. What do all of these seemingly interchangeable terms mean for me?

Web strategy: Boom / Bust web design

Do you redesign your website every couple of years? Find out why this could be creating real problems.

Web strategy: Getting started with ecommerce

More from show 200: Drew and Rachel share their experiences of developing ecommerce websites.

Web strategy: Running a successful web design agency

Mike and Keir from Carsonified interview Marcus and Paul on how they have made Headscape the successful web design agency it is today.

Web strategy: Your Starter For Ten: 10 things never to leave out of a web design brief

Writing a web design brief that is genuinely useful is extremely hard. In this post Andy Wickes takes you through the process to ensure your web designer is as informed as possible.

Web strategy: 5 Lists Every Website Owner Should Keep

A post about lists – life doesn’t get anymore exciting than that! Admittedly lists are not the most exciting of subjects but if you are a website owner they could make or break your website. Find out how.

Mobile: The Ultimate Website Prelaunch Checklist

All of a sudden the site you have been working on for months is approved and the client wants it live. However, things can still go horribly wrong if you are not prepared.

Web strategy: Website owners need more than web designers

Why is it many website owners are changing their web designer even when he or she has built them a great looking, usable website? What more are they looking for?

Web strategy: Kevin Rose on Community

At this years at Future of Web Apps I was fortunate enough to interview Kevin Rose, the founder of digg.com about running online community.

Web strategy: Jedi mind tricks: How to persuade your users, boss, or clients

Whether you are trying to get signoff for a site’s design or persuade a user to complete a call to action. We all need to know how to be convincing.

Web strategy: How to become an innovator

Whether you are a website owner, web designer or web developer you need to innovate. But how do you make it happen?

Web strategy: Hold stakeholder interviews now or pay later

Commitees are the kiss of death to any web project. Give the kiss of life to your dying project with some one-to-one interviews.

Web strategy: A Teenager's Guide to Effective Freelancing

At the beginning of August, I gave a talk titled “A Teenager’s Guide to Effective Freelancing” at a web conference called Tomorrow’s Web

Marketing: 10 Harsh Truths About Corporate Blogging

Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?

Web strategy: Web Design Wisdom from Twitter

I asked my twitter followers for their web design words of wisdom. I had over 200 responses. Here are some of the lessons learnt.

Web strategy: Big mistake

Every web design agency screws up from time to time? We’ll tell you our screw ups, if you tell us yours!

Web strategy: 5 common ecommerce mistakes

In the first of a series of guest posts James Greenwood shares some common ecommerce mistakes.

Web strategy: When to outsource web work

Your in charge of your organisations website. It has become moderately successful and now you have a decision. Do you hire a full time web designer or outsource to a web design agency?

Web strategy: Driving traffic vs. making the conversion

Marketeers are obsessed with driving traffic to their sites. Web designers are interested only in nurturing those users until they complete a call to action. Who is right?

Web strategy: 10 ways to Battle Site Bureaucracy

Running a large institutional website is frustrating. Your site is often held back by internal politics and bureaucracy. Let me show you 10 ways to cut through the crap and get results.

Web strategy: Increase your website ROI

Are you a website owner? Do you use a web designer to build your site? Would you like to save money and increase the number of people who can access your site? Let me tell you how.

Web strategy: 10 harsh truths about corporate websites

We all make mistakes running our websites. However the nature of those mistakes varies. As your site and organisation grow, the mistakes begin to change. This post addresses common mistakes in larger organisations.