Latest in Digital Strategy
Too often we blame our boss or client for failure. The truth is they are no more empowered than us. Ultimately the buck stops with us.
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
One thing has become clear over the last decade – large web projects inevitably run over budget, move slowly and often fail to deliver. Fortunately new approaches are emerging that buck this trend.
Within the startup community there is a saying “release early”. However, is that actually a good idea and does it apply to all websites?
As web designers we consider ourselves champions of the users needs, but at what cost?
Probably the most important factor in the success of your website is the digital lead. If that is you, are you really leading the digital strategy or are you taking a passive role?
The new site has gone live. There is a big sigh of relief and the web designer and client part ways. But should it be that way?
Your online key performance indicators cannot exist in a vacuum. You need more than Google Analytics, you need offline measurements too.
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again.
Most organisations are failing to grasp the impact of digital and simply not adapting fast enough to the emerging post industrial economy.
Remote working is becoming an industry standard, especially among digital workers. However, many organisations are afraid of this departure from traditional working practices and are unsure how to manage it effectively.
With the explosion of the digital economy, the best digital professionals are much in demand and expensive. How then do you retain good staff and ensure you get the best return on investment?