Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Digital Strategy archive

Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a web strategy. It needs to outline how exactly the web can help. Establishing these goals and working out the best strategy for achieving them has become the primary focus of my job.

Latest in Digital Strategy

Digital Strategy : Taking responsibility

Web governance may not sound sexy but as Marcus explains it is a crucial part of your web strategy. Roadmaps are no good without a clear idea of who will implement them.

Digital Strategy : How to bring focus to your web strategy

Before you can start work on improving your online presence, you need criteria by which to measure success or failure. You also need a way to judge what work is worth undertaking. You need trackable business objectives.

Digital Strategy : Better understanding your client’s business

A successful website is about more than design and build. Its about the organisation behind it. In this post, I explain how you can better understand those organisations, before helping them make the changes necessary to ensure their site succeeds.

Older Entries return to newer entries.

Receive weekly email updates from the blog

you can unsubscribe with 1 click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.