Latest in Digital Strategy

Digital Strategy: Why your web team needs real authority

Within many organisations the web team is seen as a service department, there to implement the ideas of others. This has to change.

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Better UX: Encouraging content collaboration through user stories

Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.

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Digital Strategy: The business model canvas shows the web is more than a marketing tool

A tool that is growing in popularity among the business community is the business model canvas. In this post we look at what it is and how it can help understand the role of the web in your business.

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Digital Strategy : The exciting world of policies and procedures

Policies and procedures may not be the most exciting of topics, but they can help you get things done, avoid legal prosecution and prevent internal politics.

Digital Strategy : Are you wasting the potential of the web?

I know I am boring you all with my posts on web governance and strategy, but am I wasting my breath?

Digital Strategy : Senior management and the web. A lost cause?

We like to moan about how our boss doesn’t get the importance and potential of the web, but what are we going to do about it?

Digital Strategy : Taking responsibility

Web governance may not sound sexy but as Marcus explains it is a crucial part of your web strategy. Roadmaps are no good without a clear idea of who will implement them.

Digital Strategy : How to build a roadmap for your web strategy

How do you decided what project to do next in your web strategy? Is your approach an ad-hoc one based on knee jerk reactions? If so you need a roadmap.

Digital Strategy : How to bring focus to your web strategy

Before you can start work on improving your online presence, you need criteria by which to measure success or failure. You also need a way to judge what work is worth undertaking. You need trackable business objectives.

Digital Strategy : Add some positivity to your web strategy

Do you work within a large organisation? Are frustrated when you try to improve their web strategy? Remember that you are not alone and whatever you do, don’t lose your positivity. Anything is possible.

Digital Strategy : SWOT Analysis: Identifying opportunities and threats to your digital strategy

Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a SWOT analysis.

Digital Strategy : Better understanding your client’s business

A successful website is about more than design and build. Its about the organisation behind it. In this post, I explain how you can better understand those organisations, before helping them make the changes necessary to ensure their site succeeds.