Latest in Digital Strategy
We should all have ambitious dreams about what we can do with digital. But, when it comes to taking action we need to execute small, standalone projects.
Do not base your selection of web design agency on their location. Skills and relationship matter more.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Why is it that everybody talks about the need for a digital strategy and yet so few organisations seem to have a concrete one in place? Does this mean they are nice in theory but unnecessary in practice?
As in-house web teams we like to moan about our organisations not getting digital. Perhaps its time we did something. But what?
For many companies, to be digitally effective means fundamental changes to the business. The question is whether this is possible without the buy-in of management?
When your competitive advantage increasingly depends on your digital offering, recruiting and retaining quality digital staff is essential.
The web is often dismissed as just another marketing channel. In reality It is so much more and can transform your business.
As web professionals we love to complain that senior management don’t ‘get’ the web, but complaining achieves nothing. What can we practically do to tackle the senior management crisis?
In the next season of the podcast we explore the impact of the web on business, but is it really as significant as web professionals would claim?
One thing has become clear over the last decade – large web projects inevitably run over budget, move slowly and often fail to deliver. Fortunately new approaches are emerging that buck this trend.
Within the startup community there is a saying “release early”. However, is that actually a good idea and does it apply to all websites?
As web designers we consider ourselves champions of the users needs, but at what cost?