Latest in Digital Strategy
Within many organisations the web team is seen as a service department, there to implement the ideas of others. This has to change.
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.
A tool that is growing in popularity among the business community is the business model canvas. In this post we look at what it is and how it can help understand the role of the web in your business.
Policies and procedures may not be the most exciting of topics, but they can help you get things done, avoid legal prosecution and prevent internal politics.
I know I am boring you all with my posts on web governance and strategy, but am I wasting my breath?
We like to moan about how our boss doesn’t get the importance and potential of the web, but what are we going to do about it?
Web governance may not sound sexy but as Marcus explains it is a crucial part of your web strategy. Roadmaps are no good without a clear idea of who will implement them.
How do you decided what project to do next in your web strategy? Is your approach an ad-hoc one based on knee jerk reactions? If so you need a roadmap.
Before you can start work on improving your online presence, you need criteria by which to measure success or failure. You also need a way to judge what work is worth undertaking. You need trackable business objectives.
Do you work within a large organisation? Are frustrated when you try to improve their web strategy? Remember that you are not alone and whatever you do, don’t lose your positivity. Anything is possible.
Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a SWOT analysis.
A successful website is about more than design and build. Its about the organisation behind it. In this post, I explain how you can better understand those organisations, before helping them make the changes necessary to ensure their site succeeds.
If you want to make real change to your clients website, you need to move from being an implementor to an advisor.