Web strategy archive

Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a web strategy. It needs to outline how exactly the web can help. Establishing these goals and working out the best strategy for achieving them has become the primary focus of my job.

Mobile: The whole web is confused by mobile

App, web app, native app, mobile site, mobile app, adaptive design, reactive design, responsive design. What!?!
There seems to be a lot of confusion out there. What do all of these seemingly interchangeable terms mean for me?

Web strategy: 10 harsh truths about corporate websites

We all make mistakes running our websites. However the nature of those mistakes varies. As your site and organisation grow, the mistakes begin to change. This post addresses common mistakes in larger organisations.

Web strategy: A partnership of cooperation

At this years FoWD I shared how the relationship between web design agency and client is fundamentally broken. Where there should be mutual respect and cooperation, there is negativity and mistrust.

Web strategy: Overcoming stagnation

For many websites the days of rapid growth have passed and they have slipped into stagnation. How then can you re-energise a site and start it growing again?

Development: To Version Control or Not?

Version control can seem like a very daunting thing to incorporate into your work flow, but once it’s there you can be left wondering how you ever lived without it. Paul Stanton gives his thoughts and experiences on the subject.

Web strategy: The plight of the in-house designer

The more organisations I work with the more sympathy I have for in-house designers and developers. It is a role that can be thankless and isolating. How then can their lives be made that much easier?

Web strategy: Building for the future

Does building with web standards really provide a firm foundation for the future or will websites be forever stuck in a cycle of sporadic redesign?

Web strategy: Keeping your skills sharp

I recently received a question from Harry asking “what approach do you take to training?”. He has some budget set aside and is wondering how he should spend it.

Web strategy: Intranet delusions

Every business can benefit from some form of intranet whether it is a collection of online tools or a large corporate system. The problem is that many organisations make fundamental mistakes in how they approach their intranet.

Web strategy: Marcus says: Don't Panic

And… obviously, never be without your towel. Douglas Adams has a lot to answer for. Mostly, in my view, for being the funniest (best even) English writer since Wodehouse. Why do all the best ones die young?

Web strategy: Ongoing role of a website manager

Although there is a general acceptance that a website manager is required to “make the site happen” (as in go live) there is little or no conception in many cases that there is an ongoing role there.

Web strategy: Marcus on budgets

A week or so later, the client calls to say that our proposal was probably the best of the lot but, in the end, we lost out on price..