Latest in Digital Strategy
As web professionals we love to complain that senior management don’t ‘get’ the web, but complaining achieves nothing. What can we practically do to tackle the senior management crisis?
In the next season of the podcast we explore the impact of the web on business, but is it really as significant as web professionals would claim?
One thing has become clear over the last decade – large web projects inevitably run over budget, move slowly and often fail to deliver. Fortunately new approaches are emerging that buck this trend.
Stop writing a specification at the beginning of every web project. Think instead about forming a hypothesis.
As digital becomes more crucial within large organisations, the number of stakeholders grow and the importance of buy in increases. How then do you get all of these stakeholders moving in the same direction?
Within many organisations the web team is seen as a service department, there to implement the ideas of others. This has to change.
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.
A tool that is growing in popularity among the business community is the business model canvas. In this post we look at what it is and how it can help understand the role of the web in your business.
Digital by default is a phrase being thrown around a lot by the GOV.UK team, but what does it mean and does it apply to your organisation?
“When it comes to the web, organizations are broken”, at least that is what Jonathan Kahn says in his A List Apart article and I have to say I agree with him. After all, you don’t have to look far to see there is a problem.
Who is ultimately responsible for your organisations website? Who has the vision, authority and passion? Without a website manager, your site will fail to achieve its potential.
Most organisations think in terms of web projects, but successful websites like GOV.UK are developed through ongoing iterative and agile development. How can we reconcile this difference in thinking?
For the longest time the web community has been heralding the arrival of mobile. Now that it has hit the mainstream and turned the industry upside down, what will the next evolution of the web be?