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Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Digital Strategy archive

Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a web strategy. It needs to outline how exactly the web can help. Establishing these goals and working out the best strategy for achieving them has become the primary focus of my job.

Latest in Digital Strategy

Digital Strategy: Dream big, act small

We should all have ambitious dreams about what we can do with digital. But, when it comes to taking action we need to execute small, standalone projects.

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Digital Strategy : How necessary is strategy really?

Why is it that everybody talks about the need for a digital strategy and yet so few organisations seem to have a concrete one in place? Does this mean they are nice in theory but unnecessary in practice?

Development : Quality vs. Speed

Within the startup community there is a saying “release early”. However, is that actually a good idea and does it apply to all websites?

Older Entries return to newer entries.

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