Latest in Digital Strategy
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
For our organisations to truly embrace digital, everybody needs to understand what it can do for the business. You need to make that happen.
If I could fix one problem across the majority of the clients that I work with, it would be their inability to prioritise.
Working as part of an in-house web team can be a challenge. Much of the time is spent arguing with stakeholders about why something shouldn’t be done on the site. However, a few simple policies could help reduce this wasted time.
Increasingly organisations are recognising the need of a digital strategy, but few know what they should include or how they are created.
It is not enough for an effective digital strategy to outline how your organisation intends to approach digital. It has another role too.
Website management is not as simple as using traditional management techniques. The web is a unique medium and our processes need to adapt.
As organisations grapple with the issues surrounding digital, the number of web strategy documents is skyrocketing. Unfortunately all too often these documents are completely unrealistic in their approach.
It seems like every organisation is putting together an online strategy these days, but do they really need one and what is its role anyway?
Stop writing a specification at the beginning of every web project. Think instead about forming a hypothesis.
As digital becomes more crucial within large organisations, the number of stakeholders grow and the importance of buy in increases. How then do you get all of these stakeholders moving in the same direction?
Within many organisations the web team is seen as a service department, there to implement the ideas of others. This has to change.