Latest in Digital Strategy
Do not base your selection of web design agency on their location. Skills and relationship matter more.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
The new site has gone live. There is a big sigh of relief and the web designer and client part ways. But should it be that way?
Your online key performance indicators cannot exist in a vacuum. You need more than Google Analytics, you need offline measurements too.
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again.
Most organisations are failing to grasp the impact of digital and simply not adapting fast enough to the emerging post industrial economy.
Remote working is becoming an industry standard, especially among digital workers. However, many organisations are afraid of this departure from traditional working practices and are unsure how to manage it effectively.
With the explosion of the digital economy, the best digital professionals are much in demand and expensive. How then do you retain good staff and ensure you get the best return on investment?
Many organisation’s fear of making mistakes holds back their success in digital. Ironically the web is the perfect place for making mistakes and learning from them.
If I could fix one problem across the majority of the clients that I work with, it would be their inability to prioritise.
Working as part of an in-house web team can be a challenge. Much of the time is spent arguing with stakeholders about why something shouldn’t be done on the site. However, a few simple policies could help reduce this wasted time.
Increasingly organisations are recognising the need of a digital strategy, but few know what they should include or how they are created.