Latest in Digital Strategy
Digital Strategy: Who is your website manager?
Who is ultimately responsible for your organisations website? Who has the vision, authority and passion? Without a website manager, your site will fail to achieve its potential.
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Digital Strategy: Agile web design and the agency model
Most organisations think in terms of web projects, but successful websites like GOV.UK are developed through ongoing iterative and agile development. How can we reconcile this difference in thinking?
Digital Strategy: Siri and Google Glasses herald a new era on the web
For the longest time the web community has been heralding the arrival of mobile. Now that it has hit the mainstream and turned the industry upside down, what will the next evolution of the web be?
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Better UX : Create a consistant user experience across all online channels
I have recently been working on my local churches website. However, this has now expanded to encompass all their online channels from Facebook to email. The reason for all this extra unpaid work? I ca…
Digital Strategy : How your organisation must adapt because of the web
I am massively behind on my Instapaper reading list. That is why I have only just come across this little gem on A List Apart. It’s an article on the subject of web governance. This is a fancy term…
Digital Strategy : Do more with less – how to increase revenue with fewer visitors
I have just written my first guest post for Internet Retailing. Its always nice to write for a new publication but this one is particularly rewarding because I felt I could bring a unique perspective …
Better UX : Treat stats as indicators not as the end goal
Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing.…
Digital Strategy : State of the nation website
Once a year the American President gives a 'State of the Nation' address. Also once a year public companies release an annual report. Taking stock once a year is a good practice allowing you to see th…
Digital Strategy : The inscrutable subject of paying for your site
There is something wrong in the world of web design. Nobody discusses payment methods. Surely there are better approaches than those currently available.
Digital Strategy : The relationship between customer service and the web
User experience design isn’t just about building wireframes and Photoshop mock-ups. It extends to areas that you wouldn’t necessarily think are part of the discipline. For example, your cust…
Digital Strategy : The whole web is confused by mobile
App, web app, native app, mobile site, mobile app, adaptive design, reactive design, responsive design. What!?!
There seems to be a lot of confusion out there. What do all of these seemingly interchangeable terms mean for me?
Content Strategy : Calls to action in your RSS feed
If like me you have spent a lot of thought considering the calls to actionon your website, be careful you don't forget the RSS feed. I believe that an RSS feed should contain the full content from yo…
Digital Strategy : Why it's not always a good idea to shout about your new site.
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