Latest in Digital Strategy
As web professionals we love to complain that senior management don’t ‘get’ the web, but complaining achieves nothing. What can we practically do to tackle the senior management crisis?
In the next season of the podcast we explore the impact of the web on business, but is it really as significant as web professionals would claim?
One thing has become clear over the last decade – large web projects inevitably run over budget, move slowly and often fail to deliver. Fortunately new approaches are emerging that buck this trend.
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Getting senior managers to sign-off on a strategic review of your web presence is tough, especially if it involves paying an outside contractor. To help with the process I have produced a guide for senior management.
Policies and procedures may not be the most exciting of topics, but they can help you get things done, avoid legal prosecution and prevent internal politics.
I know I am boring you all with my posts on web governance and strategy, but am I wasting my breath?
We like to moan about how our boss doesn’t get the importance and potential of the web, but what are we going to do about it?
Web governance may not sound sexy but as Marcus explains it is a crucial part of your web strategy. Roadmaps are no good without a clear idea of who will implement them.
How do you decided what project to do next in your web strategy? Is your approach an ad-hoc one based on knee jerk reactions? If so you need a roadmap.
Before you can start work on improving your online presence, you need criteria by which to measure success or failure. You also need a way to judge what work is worth undertaking. You need trackable business objectives.
Do you work within a large organisation? Are frustrated when you try to improve their web strategy? Remember that you are not alone and whatever you do, don’t lose your positivity. Anything is possible.
Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a SWOT analysis.