Latest in Digital Strategy
Do not base your selection of web design agency on their location. Skills and relationship matter more.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
It is not enough for an effective digital strategy to outline how your organisation intends to approach digital. It has another role too.
Website management is not as simple as using traditional management techniques. The web is a unique medium and our processes need to adapt.
As organisations grapple with the issues surrounding digital, the number of web strategy documents is skyrocketing. Unfortunately all too often these documents are completely unrealistic in their approach.
It seems like every organisation is putting together an online strategy these days, but do they really need one and what is its role anyway?
Stop writing a specification at the beginning of every web project. Think instead about forming a hypothesis.
As digital becomes more crucial within large organisations, the number of stakeholders grow and the importance of buy in increases. How then do you get all of these stakeholders moving in the same direction?
Within many organisations the web team is seen as a service department, there to implement the ideas of others. This has to change.
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.
A tool that is growing in popularity among the business community is the business model canvas. In this post we look at what it is and how it can help understand the role of the web in your business.
Digital by default is a phrase being thrown around a lot by the GOV.UK team, but what does it mean and does it apply to your organisation?