Latest in Digital Strategy
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
For our organisations to truly embrace digital, everybody needs to understand what it can do for the business. You need to make that happen.
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.
A tool that is growing in popularity among the business community is the business model canvas. In this post we look at what it is and how it can help understand the role of the web in your business.
Digital by default is a phrase being thrown around a lot by the GOV.UK team, but what does it mean and does it apply to your organisation?
“When it comes to the web, organizations are broken”, at least that is what Jonathan Kahn says in his A List Apart article and I have to say I agree with him. After all, you don’t have to look far to see there is a problem.
Who is ultimately responsible for your organisations website? Who has the vision, authority and passion? Without a website manager, your site will fail to achieve its potential.
Most organisations think in terms of web projects, but successful websites like GOV.UK are developed through ongoing iterative and agile development. How can we reconcile this difference in thinking?
For the longest time the web community has been heralding the arrival of mobile. Now that it has hit the mainstream and turned the industry upside down, what will the next evolution of the web be?
Large organisations make building and running user centric websites nearly impossible. How then has GOV.UK turned out to be such an amazing exception to the rule and what can we learn from it?
Before you launch yet another web project to redesign your site, I beg you to think twice.
Running a large institutional website is frustrating. Your site is often held back by internal politics and bureaucracy. Let me show you 10 ways to cut through the crap and get results.