Latest in Content Strategy
Content Strategy: Podcasting for profit
Podcasting – Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it.
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Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Content Strategy: 10 ways to put your content in front of more people
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Content Strategy : Is your social media policy effective?
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
Content Strategy : Make your company blog work harder
Running a company blog is never easy especially when you are unsure of whether it is making a difference. In this post we look at how to ensure your company blogging has the maximum impact.
Content Strategy : Web standards aren’t just about HTML and CSS
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Content Strategy : You don’t need to be a ‘guru’ to see the value of social media
Social media is not just the purview of marketeers, it is an integral part of the user experience. As web designers it times we took back the issues from the hands of the social media gurus!
Content Strategy : You have no control over your content
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.
Content Strategy : My number one rejected recommendation
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.
Content Strategy : Web teams need real authority
Imagine how different newspapers would be if the editor-in-chief didn't have editorial control over his own paper. What would the Guardian newspaper be like if the head of subscriptions could tell the…
Content Strategy : Content and design go hand in hand
Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relativ…
Content Strategy : How to save a cats life by telling a story
This is probably one of the most cryptic blog post titles you have read in a while, but believe it or not it does relate to web design. A couple of days ago I received an email from the Blue Cross, a…
Content Strategy : The EU Cookie Law – what to do now
As the enforcement date of 26 May 2012 approaches, we provide an update on the situation.