Latest in Content Strategy
Content Strategy: Why so obsessed with personalisation?
Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?
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Content Strategy: How to sort your site search once and for all
Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.
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Content Strategy: Questions to ask when writing for the web
If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere.
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Content Strategy : Perhaps SEO isn’t all bad ;-)
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Content Strategy : Do users care about your latest news?
Many website owners seem fixated on including latest news on their homepage. However, is that really the right decision? Does anybody actually care about news?
Content Strategy : Podcasting for profit
Podcasting – Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it.
Content Strategy : 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Content Strategy : 10 ways to put your content in front of more people
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Content Strategy : Is your social media policy effective?
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
Content Strategy : Make your company blog work harder
Running a company blog is never easy especially when you are unsure of whether it is making a difference. In this post we look at how to ensure your company blogging has the maximum impact.
Content Strategy : Web standards aren’t just about HTML and CSS
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Content Strategy : You don’t need to be a ‘guru’ to see the value of social media
Social media is not just the purview of marketeers, it is an integral part of the user experience. As web designers it times we took back the issues from the hands of the social media gurus!
Content Strategy : You have no control over your content
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.