Latest in Content Strategy
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
By now most website owners understand the importance of nurturing a community, but what is the best way to do that? Is it enough to add commenting to your blog?
Companies like to throw around words like innovative, dynamic or trustworthy, but do these words mean anything?
Is a content management system (CMS) a tool to democratise content creation or should it only be used by web professionals?
@boagworld as a freelance developer how do you handle web content? Do clients write their own or should I hire a web writer?
There seems to be a growing backlash against commenting on blogs, but is it justified?
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again.
Let’s face it the ‘company news’ on most websites is terrible. It is dry, uninspiring and fails to engage users. What then can we do about it?
Is your organisation failing to grasp the most basic element of social media; to be social? This may well be the reason you are failing to engage users.
Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?
Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.