Latest in Content Strategy
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
Is your organisation failing to grasp the most basic element of social media; to be social? This may well be the reason you are failing to engage users.
Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?
Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.
If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere.
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Many website owners seem fixated on including latest news on their homepage. However, is that really the right decision? Does anybody actually care about news?
Podcasting – Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it.
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?