Latest in Content Strategy
Content Strategy: Podcasting for profit
Podcasting – Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it.
Podcast: Play in new window | Download
Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Content Strategy: 10 ways to put your content in front of more people
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Content Strategy : Content and design go hand in hand
Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relativ…
Content Strategy : How to save a cats life by telling a story
This is probably one of the most cryptic blog post titles you have read in a while, but believe it or not it does relate to web design. A couple of days ago I received an email from the Blue Cross, a…
Content Strategy : The EU Cookie Law – what to do now
As the enforcement date of 26 May 2012 approaches, we provide an update on the situation.
Content Strategy : The truth about content strategy
When I ask you about content strategy, what are you thinking? Are you thinking about populating your new website with copy or are you thinking longer term? When we meet with clients to 'redesign' the…
Content Strategy : The secret of successful publishing
I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today's connected world, publishing has changed. It is n…
Content Strategy : Think WIST
I found this great advice in an article I read about storytelling on the web. It applies to any of us who are producing content and we should all practice this approach. Charlie Wollborg gave the au…
Content Strategy : The changing role of publishing
How do you see your website? Is it a broadcast tool or a way of engaging with your community? Too many website owners treat their website as a broadcast tool. To do this is to miss out on the fundame…
Content Strategy : How to make terms and conditions useful
We maybe obliged to put legalise on our websites, but that doesn’t mean we can’t make it intelligible.
Content Strategy : Sites are like billboards not books
Imagine for a moment that you are launching a national wide billboard campaign to promote your product or service. Normally you would go to an advertising agency to do this. One that has experience i…
Content Strategy : Where is all the video?
Why aren’t we seeing more video on content heavy websites? A lot of the websites we work on at Headscape are content heavy. However, despite the ability of video to convey large amounts of informat…