Latest in Content Strategy
Monitoring website analytics is an important part of evolving your site. Unfortunately many of us aren’t monitoring enough and look at the wrong things.
One of the best ways to improve your site is to improve the content editor in your content management system.
Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
Running a company blog is never easy especially when you are unsure of whether it is making a difference. In this post we look at how to ensure your company blogging has the maximum impact.
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Social media is not just the purview of marketeers, it is an integral part of the user experience. As web designers it times we took back the issues from the hands of the social media gurus!
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.
Imagine how different newspapers would be if the editor-in-chief didn't have editorial control over his own paper. What would the Guardian newspaper be like if the head of subscriptions could tell the…
Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relativ…