Latest in Content Strategy
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
Running a company blog is never easy especially when you are unsure of whether it is making a difference. In this post we look at how to ensure your company blogging has the maximum impact.
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Social media is not just the purview of marketeers, it is an integral part of the user experience. As web designers it times we took back the issues from the hands of the social media gurus!
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.
Imagine how different newspapers would be if the editor-in-chief didn't have editorial control over his own paper. What would the Guardian newspaper be like if the head of subscriptions could tell the…
Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relativ…
This is probably one of the most cryptic blog post titles you have read in a while, but believe it or not it does relate to web design. A couple of days ago I received an email from the Blue Cross, a…
As the enforcement date of 26 May 2012 approaches, we provide an update on the situation.
When I ask you about content strategy, what are you thinking? Are you thinking about populating your new website with copy or are you thinking longer term? When we meet with clients to 'redesign' the…