Latest in Content Strategy
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
So many books so little time! One of the books at the top of my ‘must read’ list is Aaron Walter’s ‘Designing for Emotion’. I finally got around to reading the sample chapter on A List Apar…
I was chatting with @bobscape this morning about a talk outline he has written (see below) and it struck me just how complex modern UX design is becoming now that the context users are interacting in …
If like me you have spent a lot of thought considering the calls to actionon your website, be careful you don't forget the RSS feed. I believe that an RSS feed should contain the full content from yo…
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?
If you want to sell content strategy into your organisation, social media might be the key.
Too many websites paper over bad writing with the introduction of a glossary of terms.
When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.