Latest in Content Strategy
Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Content Strategy: 10 ways to put your content in front of more people
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Content Strategy: Is your social media policy effective?
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
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Content Strategy : If your website were a person, who would it be?
So many books so little time! One of the books at the top of my ‘must read’ list is Aaron Walter’s ‘Designing for Emotion’. I finally got around to reading the sample chapter on A List Apar…
Better UX : The challenge of context in modern UX design
I was chatting with @bobscape this morning about a talk outline he has written (see below) and it struck me just how complex modern UX design is becoming now that the context users are interacting in …
Content Strategy : Stop writing text, start adding media.
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Content Strategy : Calls to action in your RSS feed
If like me you have spent a lot of thought considering the calls to actionon your website, be careful you don't forget the RSS feed. I believe that an RSS feed should contain the full content from yo…
Content Strategy : Get into the blogging groove
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Content Strategy : Your blog is broken
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
Content Strategy : Dealing with legacy content
The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?
Content Strategy : Content Strategy is about more than your website
If you want to sell content strategy into your organisation, social media might be the key.
Content Strategy : Drop the glossary
Too many websites paper over bad writing with the introduction of a glossary of terms.
Content Strategy : So who is actually going to do the work?
When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.