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Content Strategy archive

Your website doesn’t matter. Neither does it matter what social network you use. What matters is what you say. It amazes me how organisations will spend thousands on a content management system or shiny new design, but fail to invest in their content. What point is there in having a great website if your message is poorly communicated? I desperately want to see everybody take web content more seriously.

Latest in Content Strategy

Content Strategy: Look beyond copy

Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.


Content Strategy : My number one rejected recommendation

Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.

Content Strategy : Web teams need real authority

Imagine how different newspapers would be if the editor-in-chief didn't have editorial control over his own paper. What would the Guardian newspaper be like if the head of subscriptions could tell the…

Content Strategy : Content and design go hand in hand

Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relativ…

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