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Content Strategy archive

Your website doesn’t matter. Neither does it matter what social network you use. What matters is what you say. It amazes me how organisations will spend thousands on a content management system or shiny new design, but fail to invest in their content. What point is there in having a great website if your message is poorly communicated? I desperately want to see everybody take web content more seriously.

Latest in Content Strategy

Content Strategy: Look beyond copy

Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.

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Content Strategy : The truth about content strategy

When I ask you about content strategy, what are you thinking? Are you thinking about populating your new website with copy or are you thinking longer term? When we meet with clients to 'redesign' the…

Content Strategy : The secret of successful publishing

I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today's connected world, publishing has changed. It is n…

Content Strategy : Think WIST

I found this great advice in an article I read about storytelling on the web. It applies to any of us who are producing content and we should all practice this approach. Charlie Wollborg gave the au…

Content Strategy : The changing role of publishing

How do you see your website? Is it a broadcast tool or a way of engaging with your community? Too many website owners treat their website as a broadcast tool. To do this is to miss out on the fundame…

Content Strategy : Sites are like billboards not books

Imagine for a moment that you are launching a national wide billboard campaign to promote your product or service. Normally you would go to an advertising agency to do this. One that has experience i…

Content Strategy : Where is all the video?

Why aren’t we seeing more video on content heavy websites? A lot of the websites we work on at Headscape are content heavy. However, despite the ability of video to convey large amounts of informat…

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