Latest in Content Strategy
Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?
Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.
If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere.
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?
If you want to sell content strategy into your organisation, social media might be the key.
Too many websites paper over bad writing with the introduction of a glossary of terms.
When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.
About us pages are the neglected step child of the web design world. This needs to change.
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Do you remember the cartoon Rabbit Fire where Bugs Bunny and Daffy Duck duke it out to declare what sort of hunting season it is, with Elmer Fudd chasing them to get something for his pot? Well, I declare a new bounty: Mission Statements.
Quick! Mr. Boag has left his desk so I’ve got just enough time to do something a bit naughty.