Latest in Content Strategy

Content Strategy: Why so obsessed with personalisation?

Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?

Podcast: Play in new window | Download

Content Strategy: How to sort your site search once and for all

Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.

Podcast: Play in new window | Download

Content Strategy: Questions to ask when writing for the web

If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere.

Podcast: Play in new window | Download

Content Strategy : Get into the blogging groove

Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!

Content Strategy : Your blog is broken

Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.

Content Strategy : Dealing with legacy content

The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?

Content Strategy : Content Strategy is about more than your website

If you want to sell content strategy into your organisation, social media might be the key.

Content Strategy : Drop the glossary

Too many websites paper over bad writing with the introduction of a glossary of terms.

Content Strategy : So who is actually going to do the work?

When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.

Content Strategy : Who the hell are you anyway?

About us pages are the neglected step child of the web design world. This needs to change.

Content Strategy : Don’t lose perspective for the sake of good search engine placement

Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.

Content Strategy : This week's bounty: Online mission statements

Do you remember the cartoon Rabbit Fire where Bugs Bunny and Daffy Duck duke it out to declare what sort of hunting season it is, with Elmer Fudd chasing them to get something for his pot? Well, I declare a new bounty: Mission Statements.