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Content Strategy archive

Your website doesn’t matter. Neither does it matter what social network you use. What matters is what you say. It amazes me how organisations will spend thousands on a content management system or shiny new design, but fail to invest in their content. What point is there in having a great website if your message is poorly communicated? I desperately want to see everybody take web content more seriously.

Latest in Content Strategy

Content Strategy: Look beyond copy

Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.

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Content Strategy : Calls to action in your RSS feed

If like me you have spent a lot of thought considering the calls to actionon your website, be careful you don't forget the RSS feed. I believe that an RSS feed should contain the full content from yo…

Content Strategy : Dealing with legacy content

The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?

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