Latest in Content Strategy
Content Strategy: Podcasting for profit
Podcasting – Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it.
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Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Content Strategy: 10 ways to put your content in front of more people
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Content Strategy : The biggest ecommerce lies and how to avoid them
I am amazed at some of the advice I read about building successful ecommerce sites. I seriously wonder who writes this stuff! In this post I debunk 5 common myths.
Content Strategy : Introducing compelling content
Andy Kinsey shares 5 directives for writing compelling content.
Content Strategy : 8 tools & techniques to improve your blogging
Blogging is hard. However, as with everything in life it is easier if you have the right tools for the job. Here are 8 which help me.
Content Strategy : Demystifying the "duplicate content penalty"
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suff…
Content Strategy : Round up of web copy posts
Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
Content Strategy : How site personas can enhance your site
If your website was a person, what type of person would it be?
Content Strategy : The 4 essential web writing tips
A website without words would be like Jonathon Ross – entirely pointless and a total waste of money. So it’s crucial to get those words right.
Content Strategy : 7 Harsh Truths about running online communities
In ‘10 harsh truths about corporate websites‘ I highlighted some of the problems I perceive in how companies run their websites. However, many organisations are not content to simply run a website, they want to run an online community too.
Content Strategy : Successful communication
We put a lot of time and attention into the content on our sites, but what about our other communications?
Content Strategy : Improving your site with user feedback
Users can be invaluable when deciding how to move a website forward. We should always listen to what they say. However, sometimes that is easier said than done.