Latest in Content Strategy
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
If like me you have spent a lot of thought considering the calls to actionon your website, be careful you don't forget the RSS feed. I believe that an RSS feed should contain the full content from yo…
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?
If you want to sell content strategy into your organisation, social media might be the key.
Too many websites paper over bad writing with the introduction of a glossary of terms.
When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.
About us pages are the neglected step child of the web design world. This needs to change.
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Do you remember the cartoon Rabbit Fire where Bugs Bunny and Daffy Duck duke it out to declare what sort of hunting season it is, with Elmer Fudd chasing them to get something for his pot? Well, I declare a new bounty: Mission Statements.