Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Design archive

I began my career in the web as a designer and that is where my passion still lies. I write regularly on all aspects of user interface design from aesthetics to structure and flow. I write about design, not just for other designers but to make the design process more accessible to clients and help them understand exactly what goes into the process. I believe in a collaborative process of design where the designer works alongside developer and client to find the right solution.

Latest in Design

Design: Never wireframe alone

Most web designers consider the creation of wireframes an important part of their web design process. However, less consider it a group activity.

Design: Why user personas are not enough

User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better?

Design : Bringing your brand online

What challenges surround interpreting brand guidelines for the web? Are branding agencies equipped to bring a brand online or does it need expert knowledge?

Design : Building a brand using the web

When building a brand, most organisations start with print. However, the web is the perfect place for building a brand and testing different approaches.

Design : Why speculative design is wrong

Many web design agencies are refusing to do unpaid design work before a contract is signed. This is not because it is damaging to them. It is because they believe it is damaging to their clients. But why?

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