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Design archive

I began my career in the web as a designer and that is where my passion still lies. I write regularly on all aspects of user interface design from aesthetics to structure and flow. I write about design, not just for other designers but to make the design process more accessible to clients and help them understand exactly what goes into the process. I believe in a collaborative process of design where the designer works alongside developer and client to find the right solution.

Latest in Design

Design: You are not Google. You are not Amazon.

As web professionals we often look at the success of companies like Google and Amazon, believing that if we emulate them, we will share their success. That is an incorrect assumption.

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Design: Embracing your differences

In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.

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Design : Never wireframe alone

Most web designers consider the creation of wireframes an important part of their web design process. However, less consider it a group activity.

Design : Definitive proof that design matters

It is not unusual for usability experts to claim that aesthetics are not important. If a site is usable that is all that matters. However, that is simply not true – design matters.

Design : Why user personas are not enough

User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better?

Design : Bringing your brand online

What challenges surround interpreting brand guidelines for the web? Are branding agencies equipped to bring a brand online or does it need expert knowledge?

Design : Building a brand using the web

When building a brand, most organisations start with print. However, the web is the perfect place for building a brand and testing different approaches.

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