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Design archive

I began my career in the web as a designer and that is where my passion still lies. I write regularly on all aspects of user interface design from aesthetics to structure and flow. I write about design, not just for other designers but to make the design process more accessible to clients and help them understand exactly what goes into the process. I believe in a collaborative process of design where the designer works alongside developer and client to find the right solution.

Latest in Design

Design: You are not Google. You are not Amazon.

As web professionals we often look at the success of companies like Google and Amazon, believing that if we emulate them, we will share their success. That is an incorrect assumption.

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Design: Embracing your differences

In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.

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Design : Why speculative design is wrong

Many web design agencies are refusing to do unpaid design work before a contract is signed. This is not because it is damaging to them. It is because they believe it is damaging to their clients. But why?

Design : Do you really need a microsite?

Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?

Design : Exploring your brand online

Do your stakeholders get obsessed with the details of a website design? Are they so busy thinking about button styles and drop shadows, that they aren’t considering their brand? If so, Leigh has a solution that might help.

Design : What happens after the call to action?

The ultimate goal of every website is that users will complete your call to action. Whether that objective is to place an order, complete a contact form, sign a petition or subscribe to a newsletter, we obsess about how to encourage users to take that step. But what happens then?

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