‘Marketing’ archive
Don’t reduce your audience to a stereotype
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Posted in Marketing on the 02-09-2010 | 5 Comments
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.
Nudge your users in the right direction
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Posted in Boagworld Bites, Design, Marketing on the 13-05-2010 | 1 Comment
We all want our users to do something. Unfortunately we cannot force them. However, we can give me a nudge in the right direction.
Don’t lose perspective for the sake of good search engine placement
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Posted in Boagworld Bites, Marketing, Site content on the 29-04-2010 | 5 Comments
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Why I don’t get SEO
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Posted in Marketing on the 22-03-2010 | 109 Comments
I don’t get why people invest in SEO. I am not trying to start an argument. I just want to explain my doubts so somebody can correct me.
Does Google personalised listings affect your ranking?
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Posted in Boagworld Bites, Marketing on the 11-03-2010 | 10 Comments
Google has added a number of tools that allow users to personalise the search results they see. The question is – does this affect how you approach SEO?
Google is changing and it will affect your site
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Posted in Marketing on the 25-01-2010 | 36 Comments
Google are never one to rest on their laurels, and the past few months have seen a lot of changes to Google’s search pages that you might have easily missed.
How to hire an SEO company
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Posted in Marketing on the 17-09-2009 | 12 Comments
It’s one of the puzzles that each and every company considering Search Engine Optimisation (from an extenal compnay) faces. Basically the question is: How do I know which SEO to choose?
Consultancy clinic twitter competition
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Posted in Marketing, News on the 05-06-2009 | 2 Comments
Win a 30 minute consultancy clinic conversation with me worth £54.
Tips for a transformed twitter
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Posted in Marketing on the 03-02-2009 | 5 Comments
With everybody from Britney to Obama now on Twitter it is safe to say the social networking platform has gone mainstream. But what does this mean for the service and how can we as website owners use it?
Comment spammers – Stop wasting your time
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Posted in Marketing on the 31-01-2009 | 23 Comments
So you want to drive traffic using comment posting? Well, there is a right way and a wrong way.
Becoming number one on Google
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Posted in Marketing on the 14-01-2009 | 12 Comments
‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques?
The stickiness of community
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Posted in Marketing on the 29-11-2008 | 2 Comments
For many, the Holy Grail of a successful website is ‘stickiness’. How do I keep users coming back for more?
Don’t get blacklisted by Google
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Posted in Marketing on the 25-09-2008 | 13 Comments
There are so many SEO companies and so much advice about how to get ranked highly on Google. How can you tell the good from the bad?
Website feedback mechanisms
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Posted in Marketing on the 11-06-2007 | No Comments
For many businesses a website is a lead generation tool. However, although a lot of thought is put into the website itself, very little is put into the gathering of the leads that result from the website.
Windows Live focuses on Web Feeds
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Posted in Marketing on the 02-11-2005 | 7 Comments
If I have told you once, I have told you a hundred times… get a web feed (RSS) on your website! Microsoft has just launched Windows Live, and at the heart of it lies the humble RSS feed.
Report on RSS penetration
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Posted in Marketing on the 09-10-2005 | 7 Comments
Yahoo has published the first comprehensive research into RSS take-up. The results have made me reconsider how I present RSS feeds to the end user.
Fact: Users take their time purchasing
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Posted in Marketing on the 07-09-2005 | No Comments
There is nothing like cold hard facts. For years, most of us that work with ecommerce sites have known that users do not always purchase on their first visit. Now we have the facts to back it up… enter clever boffin Dr. Alan Rimm-Kaufman.
