Latest in Marketing
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
Hey Paul! Any advice on how to plan your blogposts?
Andy Kinsey builds on his previous post about compelling content by introducing eight new lessons.
We often reduce brand down to a logo, colour palette and some nice typography. In reality it is more about personality than visuals.
Is your organisation failing to grasp the most basic element of social media; to be social? This may well be the reason you are failing to engage users.
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?