Latest in Marketing
Marketing: How to get more followers
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
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Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Design: Do you really need a microsite?
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
Marketing : Ranting about email marketing
It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.
Content Strategy : Is your social media policy effective?
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
Digital Strategy : Analytics for content rich sites
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?
Development : URL structures and analytics
It’s well known that good URL structures can help SEO, but how often do we think about the impact of URL structures on analytics? We should.
Marketing : How I see the role of SEO
There seems to be the perception that I want to see an end to the SEO sector. Although I have issues with the name, I do believe they have a role.
Better UX : Don’t use social media sharing buttons
Social media sharing buttons are quite ugly. How do you stop them ruining a design if they’re requested by a client?
Marketing : The Nexus of Website Design and Search Optimisation
Andy Kinsey explains how SEO is a combination of great design and amazing content.
Marketing : Do social widgets suck?
For a long time I have had my concerns about the use of social widgets on our websites. What value do they really have? Do users actually use them, or worse still, do they use them and get distracted …
Marketing : Creating a complete online user experience
I have been thinking a lot about social media recently. In fact it has become a bit of an obsession.The advice I used to give my clients sucked. It was superficial, ineffective and just didn't recogni…
Content Strategy : The secret of successful publishing
I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today's connected world, publishing has changed. It is n…