Marketing archive

It is no longer enough for an organisations ‘web strategy’ to only consist of having a website. The web is an incredible marketing tool but in order for it to work at its most effective you need to use its many aspects from your corporate site to social media and SEO. I believe that online marketing is about building relationships with potential customers wherever they are and using all the online tools available to us.

Marketing: Website feedback mechanisms

For many businesses a website is a lead generation tool. However, although a lot of thought is put into the website itself, very little is put into the gathering of the leads that result from the website.

Marketing: Report on RSS penetration

Yahoo has published the first comprehensive research into RSS take-up. The results have made me reconsider how I present RSS feeds to the end user.

Marketing: Fact: Users take their time purchasing

There is nothing like cold hard facts. For years, most of us that work with ecommerce sites have known that users do not always purchase on their first visit. Now we have the facts to back it up… enter clever boffin Dr. Alan Rimm-Kaufman.

Marketing: Getting to know your users

No matter how dedicated you are to producing a user centric website it is all too easy to loose sight of your users needs. One way of keeping them front and centre is to give them a face and a name.

Marketing: Google Adwords change

As from the 2nd of August, Google will be changing the way Adwords work so if you run a Google Adwords campaign then now is the time to read up on the changes.

Marketing: RSS web feeds set to explode

If you do not know what an RSS feed is or if you have not added one to your site then now is the time to act. Microsoft is the latest in a long line to integrate RSS into their product offerings.

Marketing: GPS it and they will come

Have you noticed just how many people have satellite navigation systems in their cars these days? Still more have hand held devices that they use while cycling and walking. The majority of these devices allow users to download or manually enter points of interest. Does your organisation have points of interest people should know about?

Marketing: Rich Media Advertising and Flash

98.4% of Web users can experience Macromedia Flash content without having to download and install a player. Over 4 million homes now access the web via broadband with 40,000 new ones connecting each week. Rich Media Ads receive 5 times higher click through rates than traditional online ads. With figures like these perhaps it is time I started taking Flash seriously.

Marketing: Live Chat

Have you come across live chat yet? It gives the ability to interact with your site visitors in real time on your web site. For a long time this was an expensive luxury but finally things are improving.

Marketing: Cultural considerations in marketing

If you are looking to promote your web site through email or other online campaigns you will find no shortage of advice on how best to go about it. However one word of warning, if your target audience isn’t American it might be worth taking the advice with a pinch of salt!

Marketing: How google ranks your site

Clients often ask me what controls the placement of a site on Google. Unfortunately the answer to this question is a closely guarded secret. However this is what Google themseleves say on the subject.