Latest in Marketing
Marketing: How to get more followers
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
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Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Design: Do you really need a microsite?
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
Marketing : Do social widgets suck?
For a long time I have had my concerns about the use of social widgets on our websites. What value do they really have? Do users actually use them, or worse still, do they use them and get distracted …
Marketing : Creating a complete online user experience
I have been thinking a lot about social media recently. In fact it has become a bit of an obsession.The advice I used to give my clients sucked. It was superficial, ineffective and just didn't recogni…
Content Strategy : The secret of successful publishing
I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today's connected world, publishing has changed. It is n…
Design : How your website can help you rebrand
When an organisation rebrands it is a massive undertaking. Not only is there the expense of engaging a brand agency, there is also the cost of reproducing all of their print material, not to mention t…
Marketing : Are you taking email seriously?
Are you taking e-mail seriously? As people who work with the web all the time, I think we have a somewhat coloured view of e-mail. We consider it a necessary evil and the last thing we ever want is m…
Better UX : Create a consistant user experience across all online channels
I have recently been working on my local churches website. However, this has now expanded to encompass all their online channels from Facebook to email. The reason for all this extra unpaid work? I ca…
Marketing : Integrating Facebook and your website
I am back after Christmas and have new audio tips for you. I want to share some thoughts on how Facebook and your website can work more closely together. This follows on from my post on getting socia…
Content Strategy : It's time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Marketing : Twylah gives your tweets new life
One of the big problems with Twitter is that tweets have a short shelf life. Within a few hours of tweeting they have dropped off of a persons stream never to be seen again. When using twitter to ma…
Marketing : When it comes to ecommerce, customer service is crucial
Websites do not exist in isolation. They are apart of the overall business which means they are closely tied into things like the sales process and customer support.