Marketing Archives | Page 2 of 9 | Boagworld - Web & Digital Advice

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Marketing archive

It is no longer enough for an organisations ‘web strategy’ to only consist of having a website. The web is an incredible marketing tool but in order for it to work at its most effective you need to use its many aspects from your corporate site to social media and SEO. I believe that online marketing is about building relationships with potential customers wherever they are and using all the online tools available to us.

Latest in Marketing

Marketing : How to get more followers

Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.

Design : Do you really need a microsite?

Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?

Marketing : Ranting about email marketing

It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.

Marketing : How I see the role of SEO

There seems to be the perception that I want to see an end to the SEO sector. Although I have issues with the name, I do believe they have a role.

Older Entries return to newer entries.

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.