Latest in Marketing
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
It is easy to start a blog, join a social network or build a site, but if you don’t commit to its ongoing development and monitoring, you are wasting your time.
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?
It’s well known that good URL structures can help SEO, but how often do we think about the impact of URL structures on analytics? We should.
There seems to be the perception that I want to see an end to the SEO sector. Although I have issues with the name, I do believe they have a role.
Social media sharing buttons are quite ugly. How do you stop them ruining a design if they’re requested by a client?
Andy Kinsey explains how SEO is a combination of great design and amazing content.