Latest in Marketing
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?
It’s well known that good URL structures can help SEO, but how often do we think about the impact of URL structures on analytics? We should.
There seems to be the perception that I want to see an end to the SEO sector. Although I have issues with the name, I do believe they have a role.
Social media sharing buttons are quite ugly. How do you stop them ruining a design if they’re requested by a client?
Andy Kinsey explains how SEO is a combination of great design and amazing content.
For a long time I have had my concerns about the use of social widgets on our websites. What value do they really have? Do users actually use them, or worse still, do they use them and get distracted …
I have been thinking a lot about social media recently. In fact it has become a bit of an obsession.The advice I used to give my clients sucked. It was superficial, ineffective and just didn't recogni…