Marketing: It’s time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Marketing archive
Marketing: When it comes to ecommerce, customer service is crucial
Websites do not exist in isolation. They are apart of the overall business which means they are closely tied into things like the sales process and customer support.
Marketing: What are you going to give your users this Christmas?
It is easy to take your users for granted. That is a dangerous road indeed. Your users can play many roles: They are your paying customers. They can promote your website to others. They ca…
Marketing: Why add a RSS feed to your site?
RSS has been around for a decade but is only now really beginning to break into the main stream. In this article I attempt to demonstrate how it could benefit your web site.
Marketing: Email: Plain text or HTML?
Regular emails to your existing clients and subscribers can be a powerful marketing tool. However anybody that has ever run an email marketing campaign will have faced one fundermental question: should we use HTML or plain text?
Marketing: How popular is your site?
Are you interested in knowing how popular your site is compared to your competition? Then here are two automated tools which will help you get a good indication.
Marketing: Keep them coming back for more
The real way to make a website work for you is to encourage users to visit it again and again. But how exactly can you make this happen?
Marketing: Promoting your web site
There are many methods to promote your website beyond search engine registration. Find out more.
Marketing: Google Web Alerts
A new way to keep an eye on the competition and who is saying what about your company.
Marketing: Google adwords hint – use overture
If you are already running a Google Adwords campaign you will know that competing for popular keywords can be an expensive business. The trick is to find keywords that don’t have a lot of competition but how exactly are you supposed to do that?
Marketing: Can Your Visitors Trust You?
More and more, privacy is becoming an important issue with your visitors. They want to know exactly what you’re planning to do with their personal information you collect. This concern can in some extreme cases cause users to give up on your site entirely.
Marketing: Permission based email
How to use email to promote your products and services without alienating your users
Marketing: The power of bookmarking
The Internet apparently is becoming more like television, where people go directly to their favorite stations rather than looking around randomly for entertainment.
Marketing: Are search engines important?
How do I become number one on the search engines? One of the most common questions I get asked. However, should we really care?