Latest in Marketing
Marketing: How to get more followers
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
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Content Strategy: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Design: Do you really need a microsite?
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
Marketing : Now it's easier for your tweets to go viral
Twitter have just released a raft of updates including a new interface for twitter.com and their iPhone application. However, the new ability to embed tweets is of the most interest to website owners…
Marketing : What are you going to give your users this Christmas?
It is easy to take your users for granted. That is a dangerous road indeed. Your users can play many roles: They are your paying customers. They can promote your website to others. They can often …
Marketing : When is the best time to reach your audience?
If you are a website owner I hope you already have an editorial calendar to ensure you communicate with your audience regularly. Consistant communication is the only way to build an audience. However…
Better UX : UX as an effective marketing tool
Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins. However, this approach requires big budgets and years of trial and error. Buil…
Better UX : Knowing your users is more than demographics
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Marketing : How and when do you remind people you're there?
We all need to be reminded to do things. Whether it is the light on our dashboard telling us our car needs a service or a letter reminding us to pay our TV license. How then do you remind users to vis…
Marketing : You're a publisher, start acting like it.
As website owners we put out an increasing amount of content through a variety of mediums. However, are we doing so in a strategic way or are we in danger of alienating our audiences?
Design : Thumbnail based web design?
Google have added an instant preview to its search results that shows a thumbnail of your website. Should this change the way you design?
Marketing : What does your site say about your organisation's personality?
Are users seeing you in the right light? Are they seeing the real you or a phoney persona? In this post I show you how to let your users look behind the corporate facade.
Marketing : Don't reduce your audience to a stereotype
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.