Latest in Marketing
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
If you are a website owner I hope you already have an editorial calendar to ensure you communicate with your audience regularly. Consistant communication is the only way to build an audience. However…
Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins. However, this approach requires big budgets and years of trial and error. Buil…
We all need to be reminded to do things. Whether it is the light on our dashboard telling us our car needs a service or a letter reminding us to pay our TV license. How then do you remind users to vis…
As website owners we put out an increasing amount of content through a variety of mediums. However, are we doing so in a strategic way or are we in danger of alienating our audiences?
Google have added an instant preview to its search results that shows a thumbnail of your website. Should this change the way you design?
Are users seeing you in the right light? Are they seeing the real you or a phoney persona? In this post I show you how to let your users look behind the corporate facade.
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.
We all want our users to do something. Unfortunately we cannot force them. However, as good charity web design shows us, we can nudge them in the right direction.
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.