Latest in Marketing

Content Strategy: Perhaps SEO isn’t all bad ;-)

Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.

Marketing: How to get more followers

Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.

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Content Strategy: 10 Harsh Truths About Corporate Blogging

Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?

Marketing : Don't reduce your audience to a stereotype

One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.

Design : Charity web design: How charities nudge users into action

We all want our users to do something. Unfortunately we cannot force them. However, as good charity web design shows us, we can nudge them in the right direction.

Content Strategy : Don’t lose perspective for the sake of good search engine placement

Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.

Marketing : How not to alienate visitors who just want to talk

Too many websites owners are more concerned with gathering data from their users rather than initiating a dialogue. If your users want to talk to you, don’t make it difficult.

Marketing : Why I don't get SEO

I don’t get why people invest in SEO. I am not trying to start an argument. I just want to explain my doubts so somebody can correct me.

Marketing : Does Google personalised listings affect your ranking?

Google has added a number of tools that allow users to personalise the search results they see. The question is – does this affect how you approach SEO?

Marketing : Google is changing and it will affect your site

Google are never one to rest on their laurels, and the past few months have seen a lot of changes to Google’s search pages that you might have easily missed.

Marketing : How to hire an SEO company

It’s one of the puzzles that each and every company considering Search Engine Optimisation (from an extenal compnay) faces. Basically the question is: How do I know which SEO to choose?

Content Strategy : Demystifying the "duplicate content penalty"

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suff…