Latest in Marketing
We often reduce brand down to a logo, colour palette and some nice typography. In reality it is more about personality than visuals.
Is your organisation failing to grasp the most basic element of social media; to be social? This may well be the reason you are failing to engage users.
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Google have added an instant preview to its search results that shows a thumbnail of your website. Should this change the way you design?
Are users seeing you in the right light? Are they seeing the real you or a phoney persona? In this post I show you how to let your users look behind the corporate facade.
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.
We all want our users to do something. Unfortunately we cannot force them. However, as good charity web design shows us, we can nudge them in the right direction.
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Too many websites owners are more concerned with gathering data from their users rather than initiating a dialogue. If your users want to talk to you, don’t make it difficult.
I don’t get why people invest in SEO. I am not trying to start an argument. I just want to explain my doubts so somebody can correct me.
Google has added a number of tools that allow users to personalise the search results they see. The question is – does this affect how you approach SEO?
Google are never one to rest on their laurels, and the past few months have seen a lot of changes to Google’s search pages that you might have easily missed.
It’s one of the puzzles that each and every company considering Search Engine Optimisation (from an extenal compnay) faces. Basically the question is: How do I know which SEO to choose?