Marketing: It’s time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Site content archive
Site content: Get into the blogging groove
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Site content: Your blog is broken
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
Site content: Dealing with legacy content
The biggest problem faced by large organisations with numerous content providers is legacy content. How do you deal with ageing content on a website with little in the way of central control?
Site content: Content Strategy is about more than your website
If you want to sell content strategy into your organisation, social media might be the key.
Site content: Drop the glossary
Too many websites paper over bad writing with the introduction of a glossary of terms.
Site content: So who is actually going to do the work?
When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.
Site content: Who the hell are you anyway?
About us pages are the neglected step child of the web design world. This needs to change.
Marketing: Don’t lose perspective for the sake of good search engine placement
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Site content: This week's bounty: Online mission statements
Do you remember the cartoon Rabbit Fire where Bugs Bunny and Daffy Duck duke it out to declare what sort of hunting season it is, with Elmer Fudd chasing them to get something for his pot? Well, I declare a new bounty: Mission Statements.
Site content: Content Clinic Giveaway
Quick! Mr. Boag has left his desk so I’ve got just enough time to do something a bit naughty.
Site content: Why you need a content strategist
Are you investing in your content? Do you have a strategy? If not then help is at hand. You need a content strategist, but who are they and what do they do?
Site content: 5 techniques and 10 tools for making blogging easier
Blogging is hard work. That’s why you want to make it as easy as possible. This post provides hints and tips on how to make your blogging experience less painful.
Site content: The secret of successful company blogging
Increasingly organisations are publishing a blog. They are perceived as a powerful marketing tool and a great way to engage with customers. However, the majority fail for one simple reason…
Site content: Content is King
If ‘content is king’ then the designer is like the King’s tailor – there to make the King look fabulous without taking any of the limelight for themselves.
Site content: 4 ways to bring new life to old WordPress blog posts
If you want to create a content heavy, sticky website then a blog can feel like the wrong tool. Overtime some of your best content can get buried. Fortunately there are 4 ways you can breath new life into these old posts.
Site content: The biggest ecommerce lies and how to avoid them
I am amazed at some of the advice I read about building successful ecommerce sites. I seriously wonder who writes this stuff! In this post I debunk 5 common myths.
Site content: Introducing compelling content
Andy Kinsey shares 5 directives for writing compelling content.
Site content: 8 tools & techniques to improve your blogging
Blogging is hard. However, as with everything in life it is easier if you have the right tools for the job. Here are 8 which help me.
Marketing: Demystifying the "duplicate content penalty"
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suff…
Marketing: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Site content: Round up of web copy posts
Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
Site content: How site personas can enhance your site
If your website was a person, what type of person would it be?