Marketing: It’s time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Site content archive
Site content: Get into the blogging groove
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Site content: Your blog is broken
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
Site content: The 4 essential web writing tips
A website without words would be like Jonathon Ross – entirely pointless and a total waste of money. So it’s crucial to get those words right.
Mobile: 10 ways to put your content in front of more people
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
Site content: 7 Harsh Truths about running online communities
In ‘10 harsh truths about corporate websites‘ I highlighted some of the problems I perceive in how companies run their websites. However, many organisations are not content to simply run a website, they want to run an online community too.
Site content: Successful communication
We put a lot of time and attention into the content on our sites, but what about our other communications?
Site content: Improving your site with user feedback
Users can be invaluable when deciding how to move a website forward. We should always listen to what they say. However, sometimes that is easier said than done.
Site content: Using web stats for more
We all use web stat tools like Google Analytics for tracking marketing campaigns. However, they can also be used to improve your site.
Site content: Copy with personality
Too much of the copy I read on websites is bland and uninspiring. Its time to add some personality.
Site content: Creating a better survey
The web allows us to interact with our customers more than any other medium. One of the tools in our arsenal is the online survey. However, these are often badly implemented. How then can we make your surveys more effective?
Site content: The vanishing personal site
I notice that recently Zeldman mourned the decline of the personal site. Several responded rebutting the claim. Personally I am not sure I care.
Site content: What we can learn from Flickr
Once we wrap our heads around the fact that we should be focusing on our content rather than our website it offers some interesting new opportunities.
Site content: How much to blog?
I recently received a question from Dan about ensuring the quality and quantity of his blog posts. With so many of us blogging I thought it might be an interesting areas to cover.
Site content: An international web
I hope you will excuse the slightly self-absorbed nature of this post. It is mainly an apology but also hopefully an opportunity to learn some lessons and look at how communicating on the web is a unique experience.
Accessibility: Advice for CMS users
I have been putting together a document for work that provides some basic advice for people who work with content management systems. It covers things like accessibility and writing for the web.
Site content: Add boagworld.com to your site
A number of readers of boagworld.com said they would be interested in adding boagworld.com posts to their own site. Not only will I show you how to do it for boagworld.com but for any web feed without the need to program!
Site content: Ignoring your instructions
I am sorry to break the bad news to you but people visiting your web site don’t read your copy.
Site content: Multi-lingual web sites
Here is a scary fact. Did you know that you could be turning away 64% of your potential audience? OK, I might be stretching the truth slightly but I bet it makes you read on!
Site content: Does customer loyalty exist online?
I stumbled across an old article by Jakob Nielsen today and wanted to share with you a small example he used when trying to explain the competition we all face on the web and how superficial customer loyalty can be.
Site content: The value of personalisation
I have always been vaguely suspicious of the value of personalising content on a web site however a recent survey has thrown up some interesting figures.
Site content: Managing site content
The majority of our clients now run content management systems on their sites but is a CMS really the answer to all our site management woes?
Site content: The benefit of articles
Have you ever wondered why people like me spend so much time posting articles on our web sites? Perhaps we are all so arrogant that we feel an obligation to share our pearls of wisdom with the world or perhaps there is a more practical reason.