Site content: How to make terms and conditions useful
We maybe obliged to put legalise on our websites, but that doesn’t mean we can’t make it intelligible.
Site content archive
Marketing: It’s time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Site content: Get into the blogging groove
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Site content: The benefit of articles
Have you ever wondered why people like me spend so much time posting articles on our web sites? Perhaps we are all so arrogant that we feel an obligation to share our pearls of wisdom with the world or perhaps there is a more practical reason.
Site content: The personal touch
Computers can seem very impersonal at times so it is important to do everything possible to make your website seem more friendly and approachable.
Site content: Virtual communities – the benefits
Virtual communities can be a powerful tool in helping you do everything from increase brand loyalty to improving your website.
Site content: Effective web site copy
One of the visitors to boagworld.com recently wrote to me asking for some feedback on his organisations web site. One of the things I commented on was the copy found on the site. Not only was it too long but much of it was hard to read. I therefore thought it would be a good idea to post an article on the subject.
Marketing: Keep them coming back for more
The real way to make a website work for you is to encourage users to visit it again and again. But how exactly can you make this happen?
Site content: Dealing with jargon
Anybody that has worked with me for any time will know how I hate with a passion the use of jargon on a web site. How then do you deal with those pesky acronyms and meaningless product names when there is no other way around them?