Latest in Short Audio Tips
Do not base your selection of web design agency on their location. Skills and relationship matter more.
Monitoring website analytics is an important part of evolving your site. Unfortunately many of us aren’t monitoring enough and look at the wrong things.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
One of the best ways to improve your site is to improve the content editor in your content management system.
Internal web teams should have a set of service standards within which they work. This ensures a quality of deliverable and provides an operational framework.
Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
For institutions to adapt to the digital economy they need to overcome legacy thinking. That requires digital professionals unencumbered by institutionalised thinking.
It is easy to start a blog, join a social network or build a site, but if you don’t commit to its ongoing development and monitoring, you are wasting your time.
The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.
Too often we blame our boss or client for failure. The truth is they are no more empowered than us. Ultimately the buck stops with us.
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.