Latest in Better UX
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
Customer expectations of their experience while interacting with your company is rising. Are you meeting that expectation?
Working with the Broads Authority has shown that it’s okay to break convention, as long as it is done with care and attention to detail.
The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.
We all know that calls to action are a crucial component of any website. But knowing when to make those calls and when to remain silent is just as important.
If you have a reasonably big website there could be literally hundreds of tasks a user might be trying to complete. In such scenarios it is unwise to try and accommodate them all.
Good user interface design is about attention to detail. Get those details wrong and you risk frustrating the user. Take the simple example of showing an email address on your website.
Many web designers are using testing to ascertain the effectiveness of their designs, but is this hampering innovation?
The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding.
Should we learn a lesson from mobile web design and apply minimalistic navigation to larger screen websites?
Just because we follow web design best practice doesn’t mean our clients and bosses will accept it. What do we do when they adamantly demand things are done their way?
What follows is a post by Leisa Reichelt, Head of User Research at the Government Digital Service. This article was originally posted on her own blog along with many other amazing insights into UX and web strategy.