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Better UX archive

A successful website has to be about more than pretty design or even fulfilling business objectives. A successful website has to meet the needs of users. Customer service and usability lies at the heart of differentiating yourself from the competition. However, a great user experience doesn’t just meet user needs, it also nudges them in the right direction to ensure an outcome that benefits both the user and your business.

Latest in Better UX

Better UX : Breaking conventions

Working with the Broads Authority has shown that it’s okay to break convention, as long as it is done with care and attention to detail.

Better UX : Stop focusing on edge cases

If you have a reasonably big website there could be literally hundreds of tasks a user might be trying to complete. In such scenarios it is unwise to try and accommodate them all.

Better UX : Empathy requires experience

The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding.

Better UX : When best practice is rejected

Just because we follow web design best practice doesn’t mean our clients and bosses will accept it. What do we do when they adamantly demand things are done their way?

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