As User Experience Designers we use prototyping all the time. But persuading clients and management they are worth the time and money can be frustrating. This post lays out the business benefits of prototyping.
When thinking about a career in UX, focusing on qualifications is not the answer. But a solid grasp of techniques and principles is essential.
We shouldn’t be just creating a great user experience for our customers. We also need to provide it to our staff too. The digital workplace is a huge area ripe for a more user-centric approach as I discuss on the Digital Workplace Podcast.
There has been much debate about whether it is possible to design the experience of users. Can you really be a user experience designer? I believe that depends on how you define the role.
Kyle Racki recently interviewed me for the Proposify Biz podcast. You can listen to the show on their website, or Kyle has produced a great post summarising the key points we covered.
Great work is only possible in the right environment. But many of us don’t work in a place like that. How can we change our workplace? That is the question I answer in this talk at Awwwards London.
Many things shape the experience of users. However, nothing is more likely to drive users away than a poorly performing website.
Senior management saying that they care about the customer experience is not enough. This has to translate into a culture that encourages customer centric decisions on the ground.
Today sees the launch of my new book the User Experience Revolution. A practical battle plan for building a user centric culture starting in the trenches.
Too often we are desperate to convert every user who comes to our website. But it is important to remember that users rarely buy on their first visit. We need to design our calls to action in the right way to accommodate this behaviour.
I have published a post on Smashing as part of my campaign to raise the profile of user experience design. Too many companies fail to appreciate the importance of improving the user experience. If your company is one of them check out my practical steps for change.
A user experience designer is not the same as a user interface designer. Their tools are collaboration, research and design thinking. Not Sketch or Photoshop.
Customer journey mapping has become a popular tool among user experience professionals. But if you haven’t created one before, the prospect can sound intimidating. Fortunately, I am here to help!
Increasing your conversion rate is not that complicated. A relentless focus on making things easier will win over clever tricks every time.
You may think you know what a chatbot is and have dismissed them as a gimmick. But they might be worth another look.
The future of user experience lies in our hands. It depends on our willingness to step out of our comfort zones. To look beyond screen design. To embrace the messier world in which the real experience of users takes place.
I was recently interviewed at the Awwwards conference by Adobe on my upcoming book and starting a user experience revolution.
Creating a great user experience does not stop at the edge of the screen. It is fundamentally linked to the products and services we offer.
For over 25 years the Graphic User Interface has ruled supreme. But things are changing. Changes that will redefine what it means to be a digital designer.