Web & Digital Advice

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Better UX archive

A successful website has to be about more than pretty design or even fulfilling business objectives. A successful website has to meet the needs of users. Customer service and usability lies at the heart of differentiating yourself from the competition. However, a great user experience doesn’t just meet user needs, it also nudges them in the right direction to ensure an outcome that benefits both the user and your business.

Latest in Better UX

Better UX: Designing for mega-sites

How do you design navigation for a site ten or more levels deep, made up of many thousands of web pages and organised into multiple sub-sites? This is the challenge of designing for mega-sites.

Better UX : Does your labelling cause confusion?

I find it fascinating to watch users interact with navigation on websites. In particular, I am always interested in how users react when they encounter a term they do not understand. Unclear labellin…

Better UX : Give users a sense of control

I am really impressed by Graze.com for numerous reasons, not least of which is the sense of control you have over your orders. Control empowers users and gives them confidence when using your website.…

Better UX : Yet another prototyping tool

I've been looking at wireframing/prototyping tools a LOT over the last year. In fact I fear I'm becoming a quite nerdy about it, and possibly a little obsessed. So it comes as a bit of a surprise to …

Better UX : Yes, experience can be designed

Yes, Experience Can Be Designed This article got me thinking about User Experience. It has always seemed instinctive and clear to me that experience can be designed, and I'm always surprised that th…

Better UX : One second website

I came across this great way of thinking on drawar.com: What if you knew you only had one second to make an impression though? Would you completely change your approach to design? It would definitel…

Better UX : UX as an effective marketing tool

Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins. However, this approach requires big budgets and years of trial and error. Buil…

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