209. Uncontrolled ranting

This week on Boagworld: Don’t obsess over Google ranking, why mission statements must die and the decline of the homepage.

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Web Design News

This week: Is the homepage dying? Everything you need to know about HTML5 and CSS3. Solve problems rather than add features. And why you shouldn’t be tied to a process.

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Don’t lose perspective for the sake of good search engine placement

Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.

Read ‘Don’t lose perspective for the sake of good search engine placement’

This week’s bounty: Online mission statements

Do you remember the cartoon Rabbit Fire where Bugs Bunny and Daffy Duck duke it out to declare what sort of hunting season it is, with Elmer Fudd chasing them to get something for his pot? Well, I declare a new bounty: Mission Statements.

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  • http://Nickpierson.com Nick Pierson

    Hello Gang,

    Please Please Allow my the time to speak with you in regards to SEO and how it can and is in fact a great way to ethically market your clients business. I beg you guys, PLEASE give me 5 mins to speak on behalf of the “SEO Whitehats”

    ~Nick Pierson

  • http://www.arothman.com Drew

    Good to hear Relly on again. English accents are hot. Plus she knows what she’s talking about, which also helps.

  • http://www.creativewrx.com Roger White

    Hi,

    Just finally caught up on all your podcasts and cant wait till next weeks.
    An interesting view on SEO as its something I’m just getting into.

    Mission statements…..Is this not what the military strive on, to keep the company/business in-line/all on the same path of direction.

    Keep up the good work, love listening to you ALL :-)
    I also live in Blandford Forum :-)

  • http://belikewater.ca Mike Mella

    I’m not sure what you guys would and wouldn’t consider a mission statement, but if you take Wikipedia’s definition: “a formal, short, written statement of the purpose of a company or organization,” then virtually everyone should and does have one.

    You could consider the product descriptions on the Home pages of software sites like http://expressionengine.com to be mission statements.

    I would even argue that the following text, found on Headscape’s own Home page, could be considered your mission statement:

    “The sites we build are accessible to the widest audience, easily updated, and designed to meet your business objectives. We provide design, application development and consultancy.”

    Missions statements can be used as a design element to help balance out the page. Short ones can be used alongside an eye-catching image on the Home page to introduce the visitor to the organization.

    A mission statement probably shouldn’t be considered pure textual content worthy of its own page, but as long as it’s written in plain English and not lofty language, there’s nothing wrong with having one.

  • http://www.mydygitallife.info My name

    I’m not sure what you guys would and wouldn’t consider a mission statement, but if you take Wikipedia’s definition: “a formal, short, written statement of the purpose of a company or organization,” then virtually everyone should and does have one.
    +1

Headscape

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