Comments on: Introducing compelling content

By: andy kinsey

andy kinsey — Tue, 27 Oct 2009 10:27:46 +0000

pffft, i don’t proof my content for good reason… I don’t want too… I will however have other people read it for me from now on… i wish people would get off my back about this… look nobody is perfect and nobody ever will be

I am dyslexic and I have pride in what i can and can’t do… im not the best speller but it makes no ends… the message remains the same! its the message that counts not the spelling… and ever thought other people can’t spell too… so typos in search will lead to visitors … so shush ya mush

… sorry if you don’t like my tone here but honestly… eeeee

By: Kyle

Kyle — Thu, 22 Oct 2009 01:42:17 +0000

So many copy errors on a post about good copy. Common! Proof your own content!

By: Andy Kinsey

Andy Kinsey — Mon, 19 Oct 2009 09:19:31 +0000

@leon i take it you noticed the spelling error int he first paragraph then ;) that doesn’t exist on my site haha
Anyway ok present and passive test i admit … however the word “new” being redundant i disagree with. people do develop / redevelop old websites… so therefore if you don’t say new you maybe renewing an old idea! and who wants old! As you say its more about the personal with an adjective rather than a bunch of them!

By: Andy Kinsey

Andy Kinsey — Sun, 18 Oct 2009 22:06:20 +0000

Firstly, thanks paul for republishing this post. My new style of writing seems to be hitting and surpassing the wants and needs of most readers… and drawing more traffic…
my new style of writing is about making someone feel compelled to read on, even if they do nothing else but read the article and remember it …its job done. and thats what i hope everyone gets out of this article … its not about a message in the content, it can be as boring as hell but as long as you are compelling in what your write and get the job done your fine.

so in reply to the above:
@randall – thanks for your support whether you means my blog andykinsey.co.uk or the boagworld blog/community welcome along for the ride and visit back soon.
@kirsty – my above statement explains it all really length makes no issue if you are compelling enough, however to compel is to be concise and to be concise it should be shorter… a single word can make the difference between a sale and no sale!
@sarah – whos famous? paul we know :P

By: Sarah

Sarah — Sun, 18 Oct 2009 21:45:27 +0000

Ha he's now considered famous?

By: Leon

Leon — Sun, 18 Oct 2009 21:21:09 +0000

Hmmm…at the risk of sounding pedantic, “We developed” isn't present tense. It's less passive than the other phrase, if that's what you were getting at.

I agree with the personal (and less stilted) “we” but “new” is both redundant (who develops old websites?) and doesn't convey much as no–one would say the opposite. As a buyer, I want to know what makes you different, not read a set of generic adjectives that everyone else uses.

Erm, proofing and editing your own copy is also a pretty fundamental rule as well.

By: Kirsty Burgoine

Kirsty Burgoine — Sun, 18 Oct 2009 14:23:32 +0000

Great article! I think the point about being concise is really important.

There is nothing more off putting than a site that has 3 A4 sides worth of text scrolling down the home page. People won't read it. All of that really useful information you are sharing is completely lost because nobody wants to read an essay.

Keeping the text concise helps relay the content in a manageable, easy to understand way, that engages the reader and makes them want to read on...

By: Randall G. Leighton

Randall G. Leighton — Sun, 18 Oct 2009 13:44:42 +0000

Thanks, Andy! As a new blogger I need all the tips I can get. And, you've provided some wonderful tips. I'm glad I found your blog.