Content Strategy is about more than your website | Boagworld - Web & Digital Advice

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Paul Boag Posted by: Paul Boag On Friday, 11th February, 2011

Content Strategy is about more than your website

If you want to sell content strategy into your organisation, social media might be the key.

Content Strategy:
The estimated time to read this article is less than a minute

It can be frustratingly hard to convince clients and senior management of the need to invest in their content. Although most organisations recognise the benefit of paying a web designer few seem willing to invest the same money in content as they do design.

One answer to this dilemma is to explain that having a content strategy is about more than just writing copy for your website. Most organisations believe they have people who can write copy. However fewer believe they have a firm grasp of social media despite recognising its huge potential. By demonstrating that content strategy is about communication across all digital mediums you are significantly more likely to find management willing to invest in your content.

Social media icons

For me Jeremy Baldwin sums this up perfectly in “content strategy: no longer just the preserve of the web professional” when he says:

The rise of the social web and democratisation of content creation, calls for a new breed of content strategist, one that is dedicated to monitoring, aggregating, contributing and shaping content about the brand in all its digital guises.

Perhaps it is time for us to stop referring to content strategy only in the context of websites, but instead embrace its wider role across the whole of the web and even off-line.

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.


Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.