Comments on: Content Strategy is about more than your website

By: Dayn Wilberding

Dayn Wilberding — Mon, 14 Feb 2011 21:40:17 +0000

Love that, Kristina.

Being on the agency side, I'm more than a little excited about that idea; content as anything a brand creates to add value for a customer, web or otherwise.

After all, even the most traditional marketing channel is on some level part of a larger content strategy, right? A billboard message can inspire the viewer to check out a website, so it's just as much CS as is a Tweet. A TV commercial can cause you to mention it to a friend via email. Also CS.

By: Kristina Halvorson

Kristina Halvorson — Sun, 13 Feb 2011 08:44:22 +0000

Thanks for your thoughts, Paul. I agree specifically with the idea that you have to sell in CS based on whatever your employer’s or client’s pain points are. Whether it’s a floundering social media presence, a botched CMS migration, or a disastrous website piled with useless content, selling specifically to whatever hurts most will help advance your agenda more quickly.

I actually wrote a blog post a few months ago that addresses this topic head-on:

http://blog.braintraffic.com/2010/11/why-i-wrote-content-strategy-for-the-web/

By: Dayn Wilberding

Dayn Wilberding — Fri, 11 Feb 2011 20:19:26 +0000

In a recent presentation, I used a slide that visually sums up what a social presence does for your overall online presence. I was using it to make the case for social as it relates to improving search, but it becomes very clear that an effective content strategy is one that serves your overall online presence, most of which will probably be off-site.

Check out slide 7 and 8 in the Slideshare embedded below.

(If the embed doesn't show, try: http://www.slideshare.net/daynw/search-marketing-still-the-killer-app-of-online-presence)

Search Marketing - Still the killer app of online presence.View more presentations from Dayn Wilberding.