Like many business and website owners I have found blogging an invaluable tool for both building brand awareness and increasing sales. In fact, I have written on a number of occasions about the business benefits of running a blog. They are a great way to:
- Engage with your customers.
- Improve search engine rankings.
- Reach new audiences.
- Encourage repeat traffic.
Not that blogging is without its challenges. In my post “the 10 harsh truths of corporate blogging” I talk about the long-term commitment required to create a successful blog. This kind of ongoing commitment can be particularly challenging when you find writing hard work.
When coming up with ideas for posts is like trying to get blood from a stone and writing them a form of torture, you will quickly want to give up. How then do you make blogging a more pleasurable experience? This is one of the questions I attempted to answer in my latest post to the web designer depot: “how to become a prolific blogger”.
In the article I provide practical information on how to write a blog post in the most efficient manner possible, as well as give advice on overcoming the mental barriers to blogging such as feelings of inadequacy and lack of inspiration.
If you have a company or personal blog which you fail to update and could do with a new spark of life then this post is most certainly for you.