http://boagworld.com/content-strategy/the-truth-about-content-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=the-truth-about-content-strategy Advice on web design and digital strategy from Paul Boag Fri, 10 May 2013 03:27:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://boagworld.com/content-strategy/the-truth-about-content-strategy/#comment-9661 Chris Enns Mon, 30 Apr 2012 20:21:00 +0000 http://boagworld.com/tumblog/the-truth-about-content-strategy/#comment-9661 This is the most frustrating part of being a sole web designer. I work with a lot of small businesses and wish I could figure out a way to be their content editor on an ongoing basis within a budget they could afford AND that I could live off of. :)

]]> http://boagworld.com/content-strategy/the-truth-about-content-strategy/#comment-9660 Graham Miller Mon, 30 Apr 2012 12:04:00 +0000 http://boagworld.com/tumblog/the-truth-about-content-strategy/#comment-9660 My favourite part of Erin Kissane’s “Elements of Content Strategy” is where she says “The web is a noisy, crowded place.  Give readers the equivalent of good light and a quiet room.”  I think that’s good advice for short term content, or for something that will last long term.

]]> http://boagworld.com/content-strategy/the-truth-about-content-strategy/#comment-9659 Sam Scholfield Mon, 30 Apr 2012 11:40:00 +0000 http://boagworld.com/tumblog/the-truth-about-content-strategy/#comment-9659 The role of a content editor would be useful for a lot of companies. But for smaller companies, this probably isn’t feasible. 
I think that generating content from your team spreads the responsibility, if they are better trained in content creation then there is less editing work, however the clean-up could be assigned to one or two of the team members.

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