http://boagworld.com/content-strategy/using-web-stats-for-more/?utm_source=rss&utm_medium=rss&utm_campaign=using-web-stats-for-more Advice on web design and digital strategy from Paul Boag Tue, 21 May 2013 11:50:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://boagworld.com/content-strategy/using-web-stats-for-more/#comment-4557 ninad Thu, 30 Oct 2008 05:11:18 +0000 http://wpboagworld:83/uncategorized/using-web-stats-for-more#comment-4557 hey can you tell me how information about the user navigational flow on website can be used to identity the most common path used by users & other pages which are least accessed. Please recommend some Books or Articles regarding this topic.

]]> http://boagworld.com/content-strategy/using-web-stats-for-more/#comment-4556 Funkygorilla Sun, 26 Oct 2008 12:16:00 +0000 http://wpboagworld:83/uncategorized/using-web-stats-for-more#comment-4556 I thought this was what most people used stats for! Sure they are great for tracking marketing campaigns, but they are even better for optimising your own site.
We use a combination of Google Analytics to give a broad brush approach and help us identify any problems (btw Google custom search also brings you sites internal searches into Analytics). If we see an issue we usually use CrazyEgg to see what people are clicking on exactly. Then we may use clicktale to have an even closer look.
We have identified all sorts of issues including a poor product range that was confusing to our users, issues with our enquiry system, and I am currently investigating why people are clicking on what seems to be an unrelated link on a certain page. I have to say that I still haven’t found why they are clicking on it, but it has given me the opportunity to insert and intermediate page to see if I can find out more.
Analytics are great! Only problem is they can suck up lots of time!

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