Comments on: Web teams need real authority http://boagworld.com/content-strategy/web-teams-need-real-authority/?utm_source=rss&utm_medium=rss&utm_campaign=web-teams-need-real-authority Advice on web design and digital strategy from Paul Boag Tue, 21 May 2013 11:50:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: sidonaldson http://boagworld.com/content-strategy/web-teams-need-real-authority/#comment-9988 sidonaldson Tue, 04 Sep 2012 10:23:00 +0000 http://boagworld.com/tumblog/web-teams-need-real-authority/#comment-9988 I strongly agree with this, my biggest professional frustration as a developer is knowing so much about the industry, having a great amount of knowledge and not being able to influence design decisions. Developers are not faceless resources but are the industry experts. Responsive design is bolstering this argument as there an many technical decisions to be made from the ground up and only the best tech aware creatives can handle a full RWD layout.
I would compare this to designing a car. Yes the look is important but you start with technology. The designer wouldn’t tell the engineer how to build it!

]]> By: Karl Craig-West http://boagworld.com/content-strategy/web-teams-need-real-authority/#comment-10222 Karl Craig-West Mon, 03 Sep 2012 20:18:00 +0000 http://boagworld.com/tumblog/web-teams-need-real-authority/#comment-10222 The biggest travesty is that, in my humble opinion, it’s never the power-holding idiots who get fired when web strategies go tits up. Sadly it’s almost always those on the bottom rung who knew what to do but weren’t allowed to do it.

I was once tasked with writing and implementing a web marketing strategy for an MD of a medium sized financial services company. She confessed to know sod all about online marketing but insisted on making every micro-decision on what was being done.

Well, I’m sure you can guess where that project went…

]]> By: Paul Boag http://boagworld.com/content-strategy/web-teams-need-real-authority/#comment-9987 Paul Boag Mon, 03 Sep 2012 12:47:00 +0000 http://boagworld.com/tumblog/web-teams-need-real-authority/#comment-9987 They may not realise there is anything wrong with the management of the website, but they often decide the site needs redesigning etc.

In such cases recommend a review stage at the start of the project. This is where the external expert can provide feedback on what needs to change on the site (design, usability, accessibility etc) but also can raise the issue of management.

]]> By: Dean http://boagworld.com/content-strategy/web-teams-need-real-authority/#comment-9986 Dean Mon, 03 Sep 2012 12:38:00 +0000 http://boagworld.com/tumblog/web-teams-need-real-authority/#comment-9986 The problem is getting the opportunity to get the outside help in, in most cases the people that are not giving their web teams the authority they need are unaware that there is anything wrong – thus there is no perception that a consultant is needed at management / director level.

]]> By: Sam http://boagworld.com/content-strategy/web-teams-need-real-authority/#comment-9985 Sam Mon, 03 Sep 2012 11:34:00 +0000 http://boagworld.com/tumblog/web-teams-need-real-authority/#comment-9985 I really couldn’t agree more. I have seen too many websites where a post is obviously from someone outside of the web team, and it completes destroys the flow and tone of the site. Being able to veto this sort of post should be something every web team has the power, and confidence, to do.

]]>