Where is all the video? | Boagworld - Web & Digital Advice

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Paul Boag Posted by: Paul Boag On Wednesday, 15th February, 2012

Where is all the video?

Content Strategy Short Audio Tips:
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Why aren’t we seeing more video on content heavy websites?

A lot of the websites we work on at Headscape are content heavy. However, despite the ability of video to convey large amounts of information quickly and in an engaging manner, we still see slow uptake on its use.

I suspect this is because video is perceived as expensive to produce. There is a belief that video has to be high quality in order to be effective. That means spending a lot of money.

In this audio tip I argue that video doesn’t need to be expensive or have high production values to engage users. In fact I go as far as suggesting that slick TV quality video can actually appear less trustworthy than something with a raw feel.

In my opinion anybody with an iPhone and decent mic can produce website worthy video.

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