Headscape recently launched the Big Butterfly Count in association with M&S and Butterfly Conservation.

I always think campaign sites like this are tricky to design and build. They are short lived and so don’t justify the longer process of a permanent website. However they can also attract large numbers of visitors in a short length of time. This means there is no opportunity to refine and your backend code needs to be rock solid to deal with the load.

With the Big Butterfly Count featuring heavily on TV, radio, newspapers and on news sites like the BBC, it was important we got it right first time.

In the video below, I walk you through the site and show you why I am so proud of our team.

If you want to learn more about Ed Merritt the designer you can follow him on Twitter or visit his website.

To learn more about Craig Rowe the developer, check out his blog or follow him on Twitter.