Definitive proof that design matters

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Paul Boag Posted by: Paul Boag On Friday, 17th May, 2013

Definitive proof that design matters

It is not unusual for usability experts to claim that aesthetics are not important. If a site is usable that is all that matters. However, that is simply not true – design matters.

Design Short Audio Tips:
The estimated time to read this article is 2 minutes
Play

When a usability expert wants to get some attention they post about how good design doesn’t really matter and its all about ease of use. They are wrong, design matters.

What they should be saying is that creating a usable experience is the first priority and that aesthetics follows that, but then again that doesn’t make such a good headline.

In fact even the above statement isn’t always true. Sometimes the aesthetics are even more important than the usability. It just depends on the site.

Slot machines prove that design matters

Take for example slot machines. Essentially a slot machine is a random number generator. If a usability expert created a slot machine it would consist of a single button and either the word win or lose would appear when the button was pressed. In fact, you could probably do away with the button!

Slot machine designed by a usability expert

This is what a slot machine would look like if designed by a usability expert.

Of course that wouldn’t be a very engaging experience. Slot machines are all about the design as the video below explains. So lets do away with black and white statements like “design doesn’t matter” and instead recognise that every situation is different.

Discover just how much design influences players of slot machines.

“Slot Fruit Machine” image courtesy of Bigstock.com

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.

Comments

Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.