Design 101: Layout
Published on: July 8, 2005 by Paul Boag
For the next in my slightly sporadic series on the basics of good web design I am going to look at the issue of layout. In particular I want to address the use of negative space, the grid system (and when to break it), and creating a hierarchy in your design. If you not a designer don't worry, this article is actually for you. To be honest any designer should already know these things. If you know them too it helps you select the right designer for the job!
Conclusions
Layout is fundamental to good design and one of the most powerful tools for guiding users gently around your site. Design hierarchy, grids, negative space and catering to user expectations are all great ways of pushing up dwell time and ensuring your users complete your call to action
