<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
	>
<channel>
	<title>Comments on: Lessons to be learnt from the new Google homepage</title>
	<atom:link href="http://boagworld.com/design/google-simplicity/feed/" rel="self" type="application/rss+xml" />
	<link>http://boagworld.com/design/google-simplicity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-simplicity</link>
	<description>Advice on web design and digital strategy from Paul Boag</description>
	<lastBuildDate>Tue, 21 May 2013 11:50:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
	<item>
		<title>By: liqui.do</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6759</link>
		<dc:creator>liqui.do</dc:creator>
		<pubDate>Thu, 25 Mar 2010 17:53:48 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6759</guid>
		<description><![CDATA[&lt;p&gt;Funny thing is, that I (personally) had the impression, that google did the effect as an eyecatcher! &quot;look what we also offer you, dear customer. please do not focus on the search only...&quot;&lt;/p&gt;

&lt;p&gt;I don&#039;t think, people just type in their search without moving the cursor. Especially non-geeks do their surfing simple, in this case, move the cursor to google&#039;s text-field - regardless, it already is placed there...&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Funny thing is, that I (personally) had the impression, that google did the effect as an eyecatcher! &#8220;look what we also offer you, dear customer. please do not focus on the search only&#8230;&#8221;</p>
<p>I don&#8217;t think, people just type in their search without moving the cursor. Especially non-geeks do their surfing simple, in this case, move the cursor to google&#8217;s text-field &#8211; regardless, it already is placed there&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Oliver</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6758</link>
		<dc:creator>Oliver</dc:creator>
		<pubDate>Wed, 13 Jan 2010 12:01:50 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6758</guid>
		<description><![CDATA[&lt;p&gt;I agree with the article and to all of you who think that average user doesn&#039;t search through google.com but through browser.&lt;/p&gt;

&lt;p&gt;1st - You seem to keep forgetting that Google is an international company and that there&#039;s a lot of people that don&#039;t speak English, but still use OS and browsers in English, nor do they get browser interface usage, thus they don&#039;t use built in search form.&lt;/p&gt;

&lt;p&gt;2nd - average computer user today, doesn&#039;t have the IT skills or knowledge and his/her computer is infested with all kinds of trojans, malware etc. which means his/her default search engine in browser is probable hijacked.&lt;/p&gt;

&lt;p&gt;3rd - Theres an enormous number of people who keep google.com as they&#039;re homepage and perceive that google.com IS the internet, they don&#039;t even use browser address bar, but instead type the whole URL in google search and then just click on the first result.&lt;/p&gt;

&lt;p&gt;4th - don&#039;t you think that with all the cookies we get on our systems by Google and all the date Google collects on us (they&#039;re users), they have pretty good idea on how average internet user works. Meaning they didn&#039;t do this just &#039;coz they think its cool, they did this based on extensive research, hard evidence and collected data.&lt;/p&gt;

&lt;p&gt;There are many more aspects on why Google knows what they&#039;re doing but it would be to long to type it here.&lt;/p&gt;

&lt;p&gt;I base my opinion on working with average computer users on everyday basis.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I agree with the article and to all of you who think that average user doesn&#8217;t search through google.com but through browser.</p>
<p>1st &#8211; You seem to keep forgetting that Google is an international company and that there&#8217;s a lot of people that don&#8217;t speak English, but still use OS and browsers in English, nor do they get browser interface usage, thus they don&#8217;t use built in search form.</p>
<p>2nd &#8211; average computer user today, doesn&#8217;t have the IT skills or knowledge and his/her computer is infested with all kinds of trojans, malware etc. which means his/her default search engine in browser is probable hijacked.</p>
<p>3rd &#8211; Theres an enormous number of people who keep google.com as they&#8217;re homepage and perceive that google.com IS the internet, they don&#8217;t even use browser address bar, but instead type the whole URL in google search and then just click on the first result.</p>
<p>4th &#8211; don&#8217;t you think that with all the cookies we get on our systems by Google and all the date Google collects on us (they&#8217;re users), they have pretty good idea on how average internet user works. Meaning they didn&#8217;t do this just &#8216;coz they think its cool, they did this based on extensive research, hard evidence and collected data.</p>
<p>There are many more aspects on why Google knows what they&#8217;re doing but it would be to long to type it here.</p>
<p>I base my opinion on working with average computer users on everyday basis.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dave Robinson</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6757</link>
		<dc:creator>Dave Robinson</dc:creator>
		<pubDate>Tue, 12 Jan 2010 22:41:37 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6757</guid>
		<description><![CDATA[&lt;p&gt;And for those of you who are interested, there is quite a long thread on the forum with arguments on both sides of the fence.&lt;/p&gt;

&lt;p&gt;http://www.boagworld.com/forum/comments.php?DiscussionID=5119&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>And for those of you who are interested, there is quite a long thread on the forum with arguments on both sides of the fence.</p>
<p><a href="http://www.boagworld.com/forum/comments.php?DiscussionID=5119" rel="nofollow">http://www.boagworld.com/forum/comments.php?DiscussionID=5119</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: billy bob</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6756</link>
		<dc:creator>billy bob</dc:creator>
		<pubDate>Tue, 12 Jan 2010 02:42:08 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6756</guid>
		<description><![CDATA[&lt;p&gt;I&#039;ve yet to see any good explanation as to the purpose of the links fading in and out. I fail to see how this has any positive effect on user experience.&lt;/p&gt;

&lt;p&gt;there seem to be 2 camps here: those who actually use the site and hate it and those who theorize about how brilliant it is without any supporting evidence.&lt;/p&gt;

&lt;p&gt;the only reason i ever go to google is to check check email and google analytics. I do all searches through the firefox search box. so this is nothing but an annoyance to me.&lt;/p&gt;

&lt;p&gt;Google should be smart enough to know customization is the way to go. let me turn the damn thing off at least.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve yet to see any good explanation as to the purpose of the links fading in and out. I fail to see how this has any positive effect on user experience.</p>
<p>there seem to be 2 camps here: those who actually use the site and hate it and those who theorize about how brilliant it is without any supporting evidence.</p>
<p>the only reason i ever go to google is to check check email and google analytics. I do all searches through the firefox search box. so this is nothing but an annoyance to me.</p>
<p>Google should be smart enough to know customization is the way to go. let me turn the damn thing off at least.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: billy bob</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6755</link>
		<dc:creator>billy bob</dc:creator>
		<pubDate>Tue, 12 Jan 2010 02:03:32 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6755</guid>
		<description><![CDATA[&lt;p&gt;I agree with Steve. At least give me a friggin option to turn the stupid fading effect off.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I agree with Steve. At least give me a friggin option to turn the stupid fading effect off.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: iurii</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6754</link>
		<dc:creator>iurii</dc:creator>
		<pubDate>Mon, 11 Jan 2010 09:34:44 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6754</guid>
		<description><![CDATA[&lt;p&gt;I really think that new Google homepage with its fading of secondary content is a mistake! (And I don&#039;t think that that content is secondary, by the way, because when I need just to use search I use search in me right top corner, and when I go to google.com I usually want to log in or check mail, etc.) I don&#039;t like the idea at all. It irritates me. Before I didn&#039;t think about this page at all, and now I pay attention at that fading effect each time I enter the page.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I really think that new Google homepage with its fading of secondary content is a mistake! (And I don&#8217;t think that that content is secondary, by the way, because when I need just to use search I use search in me right top corner, and when I go to google.com I usually want to log in or check mail, etc.) I don&#8217;t like the idea at all. It irritates me. Before I didn&#8217;t think about this page at all, and now I pay attention at that fading effect each time I enter the page.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Keith Humm</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6753</link>
		<dc:creator>Keith Humm</dc:creator>
		<pubDate>Sun, 10 Jan 2010 12:39:23 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6753</guid>
		<description><![CDATA[&lt;p&gt;From a UX/HCI perspective it makes little sense. The google.com homepage is becoming increasingly irrelevant for search as most browsers have some area to perform a search nowadays.&lt;/p&gt;

&lt;p&gt;That leads to the google.com homepage having the primary function of being a starting point of habit for anyone using google services like gmail or google apps. At the very least they should offer a cookie.&lt;/p&gt;

&lt;p&gt;It&#039;s &quot;eye candy&quot; that a) isn&#039;t pretty, b) doesn&#039;t improve the design of their site, and c) is counter-intuitive.&lt;/p&gt;

&lt;p&gt;Once again Google fail at usability.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>From a UX/HCI perspective it makes little sense. The google.com homepage is becoming increasingly irrelevant for search as most browsers have some area to perform a search nowadays.</p>
<p>That leads to the google.com homepage having the primary function of being a starting point of habit for anyone using google services like gmail or google apps. At the very least they should offer a cookie.</p>
<p>It&#8217;s &#8220;eye candy&#8221; that a) isn&#8217;t pretty, b) doesn&#8217;t improve the design of their site, and c) is counter-intuitive.</p>
<p>Once again Google fail at usability.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SEO Sheffield</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6752</link>
		<dc:creator>SEO Sheffield</dc:creator>
		<pubDate>Sat, 09 Jan 2010 14:12:51 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6752</guid>
		<description><![CDATA[&lt;p&gt;I agree with that sentiment Pete.&lt;/p&gt;

&lt;p&gt;The focus is naturally on the search box and I typically start typing as soon as I&#039;ve hit the page, then just hit &quot;Enter&quot;. It&#039;s a great user experience to be able to do that, given I&#039;m a keyboard warrior!&lt;/p&gt;

&lt;p&gt;Marko&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I agree with that sentiment Pete.</p>
<p>The focus is naturally on the search box and I typically start typing as soon as I&#8217;ve hit the page, then just hit &#8220;Enter&#8221;. It&#8217;s a great user experience to be able to do that, given I&#8217;m a keyboard warrior!</p>
<p>Marko</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Pete Williams</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6751</link>
		<dc:creator>Pete Williams</dc:creator>
		<pubDate>Fri, 08 Jan 2010 22:03:59 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6751</guid>
		<description><![CDATA[&lt;p&gt;I&#039;m going to make a slight disagreement with Paul...&lt;/p&gt;

&lt;p&gt;This isn&#039;t about focusing your users attention on what YOU want them to do. It&#039;s about focusing their attention on what THEY want to do.&lt;/p&gt;

&lt;p&gt;There are basically two distinct use cases for this page - do a search, or do... something else (go to Mail, view Search History, etc)&lt;/p&gt;

&lt;p&gt;If your task is to search, then you only need to use the keyboard; Google have thoughtfully placed cursor focus inside the search bar, so as soon as the page loads type your search query and hit enter. You don&#039;t need to see any of those menus and links so they won&#039;t appear at any point of this.&lt;/p&gt;

&lt;p&gt;If you intended to do something else however, like going to Google Mail, then you&#039;ve probably already got your hand on the mouse ready to find that link, and look what you&#039;ve just done - you&#039;ve activated the hidden menus and here&#039;s that link you were after.&lt;/p&gt;

&lt;p&gt;It&#039;s more than just promoting your primary call to action, it&#039;s about improving your user experience.&lt;/p&gt;

&lt;p&gt;Pete&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m going to make a slight disagreement with Paul&#8230;</p>
<p>This isn&#8217;t about focusing your users attention on what YOU want them to do. It&#8217;s about focusing their attention on what THEY want to do.</p>
<p>There are basically two distinct use cases for this page &#8211; do a search, or do&#8230; something else (go to Mail, view Search History, etc)</p>
<p>If your task is to search, then you only need to use the keyboard; Google have thoughtfully placed cursor focus inside the search bar, so as soon as the page loads type your search query and hit enter. You don&#8217;t need to see any of those menus and links so they won&#8217;t appear at any point of this.</p>
<p>If you intended to do something else however, like going to Google Mail, then you&#8217;ve probably already got your hand on the mouse ready to find that link, and look what you&#8217;ve just done &#8211; you&#8217;ve activated the hidden menus and here&#8217;s that link you were after.</p>
<p>It&#8217;s more than just promoting your primary call to action, it&#8217;s about improving your user experience.</p>
<p>Pete</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Charles</title>
		<link>http://boagworld.com/design/google-simplicity/#comment-6750</link>
		<dc:creator>Charles</dc:creator>
		<pubDate>Fri, 08 Jan 2010 19:13:54 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?p=2784#comment-6750</guid>
		<description><![CDATA[&lt;p&gt;It goes too far to say everything other than the search box is &quot;useless&quot;. There is a reason why the other features exist on the site - while search is still primary, more and more users are taking advantage of them immediately.&lt;/p&gt;

&lt;p&gt;I am not arguing against the fading effect on grounds of it being a serious detriment to usability, but rather as an unnecessary addition which serves more to distract and delay than anything else.&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>It goes too far to say everything other than the search box is &#8220;useless&#8221;. There is a reason why the other features exist on the site &#8211; while search is still primary, more and more users are taking advantage of them immediately.</p>
<p>I am not arguing against the fading effect on grounds of it being a serious detriment to usability, but rather as an unnecessary addition which serves more to distract and delay than anything else.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Page Caching using disk: enhanced

 Served from: boagworld.com @ 2013-05-24 00:16:08 by W3 Total Cache -->