I believe the same thing is happening with the humble animated gif.
The animated gif redefined
The pioneers of this next generation of animated gif are using it for everything from art to ecommerce and the results are spectacular.
A recent documentary by @pbsoffbook shows just how far the animated gif has come and clearly demonstrates its potential.
Why you should care
So is the animated gif a format that you should be using on your website? The answer is, quite possibly!
Animated gifs can breath some much needed life into the imagery on your website. They grab the users attention and act as design delighters, making your site stand out from that of the competition.
The alternative to the animated gif for adding movement to a site, is video. Admittedly this can be effective, as demonstrated by the Apple ‘new iPad’ site. However, video is considerably larger and often over the top for simply adding a bit of eye catching movement.
Personally, I am excited about the possibilities for the animated gif. As I look at our client base I see lots of opportunities. They could be used to enhance product imagery on ecommerce sites, demonstrate UX on an application or add personality and delight to a content heavy website.
Take a look at the examples below and ask yourself, how a similar approach might benefit your own website.