At Headscape we have been using moodboards for some time as part of our design process. We believe that working with moodboards is considerably more effective than producing multiple design concepts.
They have the advantage of being quick and easy to produce. This means that, unlike design concepts, they are disposable. You can try lots of different approaches to find the one that works for both you and the client.
However, as I said in my post ‘How Moodboards Can Save Time, Money And Your Sanity!‘ they can be tricky to produce. Inexperienced web designers can often overwork moodboards making them more like a design concept than some initial ideas.
Moodboards in action
Recently I came across this concept video for Microsoft’s upcoming iPad competitor. Although the technology looks very impressive that was not what grabbed my attention. What impressed me was the moodboard they created to show off the technology. This is a great example of moodboards in action and demonstrates the kind of look and feel a moodboard should have.
Of course we don’t all have fancy (and as yet non-existent) tablets to create this kind of thing on. However, all of this could just as easily be achieved using a Wacom Bamboo Pen and Touch.
Hopefully this video inspires you to create freer, less structured moodboards that don’t take hours to craft.